Harnessing Data to Inform Business Decisions
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The art of business decision-making has evolved, and today, it’s all about harnessing the power of data. Data-driven decisions must be at the heart of any strategic approach. From customer behavior patterns that influence membership to market trends that signal new opportunities in non-dues revenue, organizations can make informed and precise decisions, minimizing risks and maximizing opportunities.
Joe Colangelo
CEO
Joe is the Co-Founder and CEO of Bear Analytics – a technology company that powers event success. Joe is obsessed by the fundamental belief that data-driven insights make for better event outcomes and experiences. It was that foundational belief that led to the creation of Bear IQ, the industry leading event analytics platform that powers the measurement, design, and growth of the world’s best experiences.
Vinnu Deshetty
CEO/Founder
Vinnu Deshetty serves as the visionary CEO of Event Tech Hub and is the pioneering force behind the innovative Event ROI Coach venture, where she empowers CMOs to unlock greater benefits from their events through the strategic use of data to enhance experiences. With over 25 years of extensive meeting and conference planning experience under her belt, Vinnu brings a rare and invaluable blend of insights from both the tech and meeting planning worlds. Her focus on making technology accessible and productive for meeting planners has led to the successful development of user-friendly AI solutions, including EVA’s technology, which she has guided with a firm belief in adding a touch of humanity to AI development.
Vinnu’s passion for education and knowledge sharing shines through her role as an instructor for the PCMA’s Event Leadership Institute. In her class “Event Measurement and Analytics,” she imparts wisdom and practical skills on leveraging analytics for event success, drawing from her rich industry experience.
As a renowned advocate for event technology, Vinnu regularly imparts her knowledge and insights at premier industry gatherings such as Meeting Planners International (MPI), the Professional Convention Managers Association (PCMA), and the American Society of Association Executives (ASAE). Her contributions have earned her recognition as a Top Event Tech Innovator by BizBash. Her academic credentials include a Bachelor of Science from Vanderbilt University and a Master of Public Administration, further underlining her depth of knowledge and commitment to her field.
Currently residing and working in the Washington, DC area, Vinnu continues to make significant contributions to the event technology space, helping professionals and organizations achieve measurable success and enhanced outcomes through smart, data-driven event strategies.
Maneesha Manges
Chief Experience Officer
Maneesha Manges is a seasoned digital marketing professional with 20 years of experience working in multiple markets and global companies. Her prior experience includes consulting roles in digital marketing strategy, data analysis, field marketing and social media. Maneesha holds a Master of Business Administration degree in High-Tech Marketing from American University’s Kogod School of Business and a Bachelor of Arts degree in Economics from Concordia University in Montreal.
Thad Lurie
SVP, Digital and Technology
Thad is a certified association executive with 20 years experience, including specializations in revenue growth, talent development, and technology. He is a respected community leader and speaker in the areas of business and cultural innovation, organizational strategy, and effective leadership. He holds extensive experience in all elements of business operations with focuses on strong process, unit management, data maturity, Board interaction, and policy development.
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Professionals for Association Revenue (PAR) is a CAE Registered Provider. The program(s) linked below meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer that has been approved for CAE credit will clearly identify the number of CAE credits granted for full participation. We will maintain records of your participation in accordance with CAE policies. For more information about the CAE credential or Registered Provider program, please visit www.asaecenter.org/cae.