Bridging the Gap: How Sales, Marketing & Membership Can Win Together
Associations need both marketing, membership and sales working as one unit with a drive towards shared goals. While this sounds like a no-brainer statement, it’s often not the reality at many organizations. Why? Because legacy strategies and mindsets have aligned sales teams with traditional sponsorship and advertising goals, leaving membership acquisition and other programs out of the sales function altogether. It’s time to learn how to use the right marketing technology to collect insights and develop strategies to power up your sales capabilities, all while aligning your membership, marketing and sales to work together.
Maneesha Manges
Chief Experience Officer
Maneesha Manges is a seasoned digital marketing professional with 20 years of experience working in multiple markets and global companies. Her prior experience includes consulting roles in digital marketing strategy, data analysis, field marketing and social media. Maneesha holds a Master of Business Administration degree in High-Tech Marketing from American University’s Kogod School of Business and a Bachelor of Arts degree in Economics from Concordia University in Montreal.
Suzanne Carawan
Chief Marketing Officer
Leveraging my background in both social & high-tech marketing, I have created brands in corporate & non-profit industries. After more than a decade working in fast-growth tech companies in social networking, events, CRM & virtualization, I took on the challenge of turning around a historic not-for-profit association in the financial services industry. I’m known for my passion (also often called positive disruption), high energy & genuine ability to intrigue audiences through insightful commentary. I hold two degrees in marketing: an MBA from the Kogod School of Business at American University in high-tech marketing & an MPH from Tulane University in social marketing & research design. Additionally, I received a bachelor’s in philosophy from the University of Maryland and remain a loyal Terp.
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Professionals for Association Revenue (PAR) is a CAE Approved Provider.
Professionals for Association Revenue (PAR) is a CAE Registered Provider. The program(s) linked below meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer that has been approved for CAE credit will clearly identify the number of CAE credits granted for full participation. We will maintain records of your participation in accordance with CAE policies. For more information about the CAE credential or Registered Provider program, please visit www.asaecenter.org/cae.