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This guide will walk you through the steps and strategies your association needs to successfully promote your digital learning offerings.
Creating detailed personas is key to connecting with your target audience.
This 4-page prospectus covers the partnership packages available to prospective buyers to reach the Florida Realtor® audience.
Join the PAR community to discuss membership sales strategies that move your membership team from “order taking” to “impact making.” Share your tips and learn from your peers in this ideas exchange session. Bring your…
Developing a thriving non-dues revenue program isn’t just about the right ideas; it hinges on effective leadership and streamlined internal processes. Learn how findings from PAR’s Non-Dues Revenue Performance Report support the need for data based decision-making, internal collaboration and active leadership to a successful non-dues strategy.
The distinction between virtual and digital may seem like a matter of semantics, but shifting from the former to the latter has the potential to catapult your association from relevant to indispensable. In this PARtners @ Work feature, Matchbox shares 5 steps for launching a new digital initiative.
Join PAR members for a conversation around the most important tool in business development, the customer meeting. Members will share tips on asking for the meeting, setting an agenda and framing value. Bring your own…
Associations aren’t the only entities facing the challenges of a competitive market. The podcast industry, which experienced significant growth from 2014 to 2020, is also reimagining its work while decreasing its workforce. Join PAR as we examine why these top podcasts of 2023 were recognized as the best among more than 4 million shows worldwide… and what your association can learn from them about audience engagement.
Associations have the opportunity to pioneer new opportunities for business that will impact their missions. We asked the most recent PAR GOAT Award nominees to share one big idea for associations to consider in 2024.
Towson, MD, January 18, 2024 – The Professionals for Association Revenue (PAR) is pleased to announce the recipient of the 2023 PAR GOAT Award, Michelle Brien, Vice President of Marketing, Matchbox Virtual Media. The PAR GOAT Award recognizes outstanding professionalism, dedication, and passion for raising awareness around the impact of association business development.