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Our associations require an intentional business approach to fulfill our missions. But what does high-performing business actually look like? That’s what PAR set out to determine in the inaugural season of the Association RevUP podcast.…
While a business development strategy undoubtedly guides our association’s sales efforts, there’s another benefit that is often overlooked – hiring the right people to execute that strategy. Read the article to learn why.
Our associations have access to a vast amount of data. When we approach data with an intentional and strategic approach, we can use it to drive effective business decisions. But, the sheer volume and complexity…
As corporate social responsibility (CSR) is a growing area of interest for associations to consider for sponsorship and partnership opportunities, both association leaders and business development executives have a unique opportunity to foster relationships that drive non dues revenue, provide member value, and increase visibility.
Are you tasked with building and leading a new business development team from the ground up, or looking to level up your current leadership practices? Leading an effective sales team is both an art and a science.…
What are successful association media groups focusing on in 2025 to attract and secure advertisers? What does collaboration look like across media, events and programs? Join your peers for this discussion to hear what others…
Striking the Balance: Navigating Corporate Partnerships in the Intersection of C3 and C6 Initiatives
Ty Johnson, Lori Zoss Kraska, MBA, CFRE
As a mission-driven organization focused on the funds that drive your mission and the business outcomes that support that work, how does an organization achieve that delicate equilibrium in corporate partnerships within both 501(c)(3) and…
Christine Melendes, Lauren Collins
As workforce generations shift, associations must continually reassess and refine their membership models to remain competitive and relevant. This session offers a comprehensive exploration of strategic shifts that can enhance membership engagement and value. Gain insights into five critical areas: engagement, value proposition, pricing, technology, and communication. By understanding these key considerations, you can transform and optimize your membership approach, ensuring sustained growth and member satisfaction. Join us to discover practical strategies and innovative solutions to take your membership model to the next level.
Building a successful partnership program is a multifaceted endeavor that requires foresight, strategy, and collaboration. Recognizing potential challenges early on can save your association significant time and resources to overcome them later. Learn how to overcome two common challenges in this article.
Episode 3 of PAR’s new podcast, Association RevUP, focuses on sales skills for business development teams. Park Howell of Business of Story points to a notable moment in American history to explain how association sales professionals can sell more by saying less.