KPIs & Data

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Map Your Attendee Journey at the RevUP Summit

Do you identify more as a strategic architect, revenue innovator, or experience designer? Whatever your association focus, utilize the guide below to get the most out of the upcoming sold out RevUP Summit.

The Octopus Association? Why Your Many-Armed Organization Might Benefit From This Organizational Model

At a time when so much of the conversation in the association community centers on AI integration, this article looks as a business model focused on something equally critical: the intelligence of an organization’s people.

Beyond the Event: Building Business Value Through Strategic Operations and Engagement

Wed, April 15, 2026 – 2:00PM – 3:00PM (EST)

Associations thrive where innovation meets operational excellence. This session offers practical strategies to align event operations with member expectations, fuel culture-driven engagement, and build scalable revenue models. Using real examples, learn how to deepen connections,…

Become a Social Media Sales Warrior: Tactics for Outmaneuvering, Outconnecting, and Outclosing

Wed, March 18, 2026 – 2:00PM – 3:00PM (EST)

In today’s hyper-connected, always-online economy, the traditional battlefield of sales has evolved. No longer confined to cold calls and handshake meetings, the modern sales arena has shifted to an environment that never sleeps—social media. And…

Cash In, Cut Costs: Winning Revenue Tactics for Your EXPO and Sponsorship Programs

Wed, February 18, 2026 – 2:00PM – 3:00PM (EST)

Unlock the secrets to boosting your expo and sponsorship financial performance in this interactive session designed for revenue-driven event and association professionals. You’ll explore creative and innovative strategies to elevate your sponsorship program, uncover practical…

GOAT Awards: Advancing Association Business

Wed, January 21, 2026 – 2:00PM – 3:00PM (EST)

Sean Soth, Jen Smith, Aaron Milgrom (test)

Gen Z and the Urgency for Association Innovation

Gen Z grew up in a world of constant disruption, and they expect the organizations they join to adapt just as quickly. Is your association ready? Experts share why innovation must move from a talking point to a daily practice.

Meet a Member: Veronica Diaz, EDUCAUSE

Veronica Diaz is the Senior Director, Professional Learning and Development for EDUCAUSE and is profiled in this month’s PAR “Meet a Member.”

2025 Q3 Association Business Insights

In Q3, our thought leaders shared strategies that cut through complexity and highlight what works in association business. These 10 association thought leaders remind us that successful revenue growth starts with focus. Read the article for the top insights you may have missed from this quarter.

The Change Leadership Q&A Every Association Executive Should Read

Discover why association change initiatives fail and how leaders can succeed. Rhonda Payne, CAE shares insights on change leadership, self-assessment, and turning resistance into momentum.