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Association sponsorships are evolving. The era of gold, silver, and bronze is fading, and instead more organizations are launching year-round partnership programs with the goal of sustainable revenue, deeper engagement and mission impact. But even with those advancements, too many associations still focus more on the financial benefit than the transformational possibilities. Learn about one association doing something different.
What would you do if you planned a global event — and barely anyone showed up? Discover how Christine Pierre’s refusal to give up grew into a global association, and how these three award-winning associations are aligning mission with business and honoring her legacy as part of the Pierre Award.
Towson, MD — Professionals for Association Revenue (PAR) is pleased to announce that Jen Smith will step into the role of Executive Director. This leadership transition underscores PAR’s commitment to organizational excellence and continued growth, and—most importantly—serving PAR’s expanding membership.
Major League Baseball is figuring it out – how to honor its tradition while adapting to changing expectations. Whether baseball is one of your favorite pastimes or one you’d rather pass by altogether, there are lessons associations can take from MLB’s balancing act.
Jennifer Troke is the Vice President of the Association of Progressive Rental Organizations (APRO) and is profiled in this month’s PAR “Meet a Member.”
Buyers don’t want friction in purchasing options. They want clear paths to solutions. Bundling is one way to get to the core problem that so many associations face when it comes to showing their value – it makes it easy for their customers to conduct business. Learn how the Mortgage Bankers Association (MBA) is figuring this out to increase both engagement and revenue.
Brett Cell is the Director of Business Development for the International Parkinson and Movement Disorder Society (MDS) and is profiled in this month’s PAR “Meet a Member.”
Associations face growing pressure to deliver both revenue and relevance to their members and partners. A dedicated business development team that is strategically built and structured is essential to driving sustainable growth. In a recent virtual workshop, two members of the Professionals for Association Revenue (PAR) Leadership Advisory Board explored the key components of effective BD teams.
View the 2025 SCRS Site Solutions Summit Prospectus. Contributed by: SCRS View NOTE: You have been given access to this document by permission from a fellow PAR member. Please do not copy, distribute or reproduce…
View the 2025 Prospectus from the Radio Television Digital News Association. Contributed by: RTDNA View NOTE: You have been given access to this document by permission from a fellow PAR member. Please do not copy,…