KPIs & Data
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Association professionals from across the country will gather online April 28 for a virtual workshop on mission-driven sales hosted by Professionals for Association Revenue.
The free, interactive 90-minute event will take place during PAR’s first-ever Association Business Week, from April 27-May 1 online and in Washington, D.C. “Mission-Driven Sales for Every Association Professional” will run from 2-3:30 p.m. (EDT) April 28 on Zoom, and registration is still open.
Towson, MD, April 21, 2026 — Popshap has renewed its Pathway PARtnership with Professionals for Association Revenue (PAR), reaffirming a shared commitment to helping associations create more engaging event experiences and strengthen their business strategies.
Referrals from existing customers and members are often a key indicator of satisfaction, trust, and perceived value in an association’s offerings. To benchmark current performance and identify growth opportunities, please tell us how many customer or member referrals your sales team typically receives in an average month.
Trent Nole is an account executive for new business development at the Water Environment Federation, a technical and educational nonprofit based in Alexandria, Virginia, that represents water quality professionals around the world. He joined PAR in 2025 and is a member of PAR’s 2026 Accelerator Group for Sales Practitioners. Here, Nole shares his highly consultative, client-first approach to driving sustained revenue growth, including the key questions he asks that disrupt the status quo. Plus, get to know him better in our rapid-fire Q&A.
Towson, MD, April 14, 2026 — Insight Guide has joined the growing Pathway PARtnership community with Professionals for Association Revenue (PAR), bringing a new platform designed to help associations diversify their revenue streams while delivering practical value to their members.
FREE AND OPEN ACCESS Get RevUP-ready before you even step onsite. Join LinkedIn strategist Colleen McKenna for a fast-paced, practical session designed to help you show up strong—online and in person. Just two weeks out…
Conflict isn’t just about difficult people—it’s a culture and systems problem that quietly slows decisions, stalls innovation, and drags down revenue. In this lively, practical session with culture strategist and author Jamie Notter, you’ll unpack…
Professionals for Association Revenue has a packed week of programming planned for its inaugural Association Business Week from April 27-May 1 online and in Washington, D.C. The pinnacle event is “From Mission to Market, Aligning Leadership and Revenue Engines,” a dynamic symposium from 8:30 a.m.-4:15 p.m. April 30 at Convene Hamilton Square.
Towson, MD, April 7, 2026 — Cadmium joins the Pathway PARtnership community with Professionals for Association Revenue (PAR), bringing a powerful suite of learning and engagement technologies designed to help associations maximize the value of their educational programs and event content.
For years, associations have relied on a familiar tool to understand their members: the annual survey. It’s structured, expected, and often seen as a key listening mechanism. But according to CredSpark founder and CEO Lev Kaye, that approach is no longer enough — and it may even be holding associations back.