KPIs & Data

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Do Your Products Deliver What Your Market Needs?

Our associations are continuously looking for ways to deepen engagement, drive revenue and deliver value to our members and industry partners. But how often do we pause to ask a fundamental question: do our products and services truly reflect what our market needs? Read the article to learn three ways to find out.

Press Release: Multiview Joins PAR as Pathway PARtner

Professionals for Association Revenue (PAR) announces Multiview as its newest Pathway PARtner. By connecting associations to their audiences through digital media, Multiview helps associations engage and grow their membership while earning additional revenue through advertisement sales.

Multiview

Multiview is committed to helping associations attract, engage and retain members with advanced digital marketing and communication tools. That’s why for the past 20 years hundreds of associations have trusted Multiview as their strategic partner.…

Press Release: PAR Announces Erin Pressley of NRECA as the Recipient of the 2024 PAR GOAT Award

Towson, MD, January 15, 2025 – The Professionals for Association Revenue (PAR) is proud to announce Erin Pressley, CAE, SVP Education, Training and Events for the National Rural Electric Cooperative Association (NRECA), as the recipient of the 2024 PAR GOAT (Greatest of All Twenty-Twenty-Four) Award.

Is Your Association Providing the Scaffolding Your Industry Needs in 2025?

As our associations begin 2025 looking for new ways to achieve greater things, it’s time we begin to view our work as the “scaffolding” of our industries. Learn why social scientist and author Adam Grant says the right kind of scaffolding can unlock hidden potential – and lead to greatness.

Executive Take: 2025 Revenue Opportunities

The annual PAR GOAT Awards recognize members of the association community whose impact has advanced association business. In the first Executive Take of the new year, we asked the GOAT Award nominees: What is one step associations can take to identify opportunities for revenue growth in 2025?

Event Sponsorship Reimagined: Meeting the Demands of Today’s Brands

Wed, June 18, 2025 – 2:00PM – 3:00PM (EST)

The landscape of event sponsorship is rapidly evolving, driven by changing consumer expectations, technological advancements, and a growing emphasis on social responsibility. In this session, we’ll explore cutting-edge trends reshaping the sponsorship arena. Emerging Trends…

Association Sales Mastery: Strategies and Tactics That Advance Business Development

Wed, May 14, 2025 – 2:00PM – 3:00PM (EST)

We’ll explore how associations can revolutionize their approach to business development by refining sales mastery in three interconnected domains: Continuous Learning and Professional Development: Continuous learning and coaching drive sales mastery by creating a dynamic…

Transforming Corporate Partnerships: Aligning Goals for Mutual Success

Wed, April 16, 2025 – 2:00PM – 3:00PM (EST)

Explore an innovative approach to reimagining corporate partnerships. We’ll delve into strategies for building a relationship-focused model that fosters strategic engagements, aligning partner objectives with organizational goals. Key topics include: Strategic Alignment: Transitioning from transactional…

Turning Content Into Cash: What Association Execs Can Learn from B2B Media

Wed, March 19, 2025 – 2:00PM – 3:00PM (EST)

Krystle Kopacz, Amy Hawkes Repke

For years, B2B media has been aggressively experimenting with revenue diversification, testing new products, services, data and subscription models and sales strategies. What can we learn from their success? In this session, Krystle Kopacz, CEO…