KPIs & Data
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Effective partnership between association executive directors and sales teams critically drives revenue growth, sponsorship performance, and member retention, yet many organizations lack clear data on how well these roles collaborate in practice. To better understand current alignment and identify opportunities for improvement, please share your experience in the following poll about how these stakeholders collaborate in your organization.
Towson, MD, March 31, 2026 — Professionals for Association Revenue (PAR) is proud to announce the continued Pathway PARtnership with MCI USA’s Sales Solutions division, reaffirming a shared commitment to helping associations strengthen their strategy, engage their communities, and drive sustainable revenue growth.
For associations navigating an increasingly competitive revenue landscape, social media can be a powerful tool to drive sponsorship and non-dues revenue.
At PAR’s March virtual workshop, “Become a Social Media Sales Warrior,” practical, field-tested social media success strategies were shared by Justin Goldstein, managing director of corporate and foundation relations at Truth Initiative.
It’s time for associations to move from transactional revenue models to ecosystem-based value creation. In fact, it’s the most important shift associations can make today, says Teri Carden, COO of Insight Guide, a technology company founded in 2022 to help associations generate new revenue through supplier and member engagement.
“I’m talking about shifting the mindset from ‘What can my association sell to my members?’ to ‘How can my association create value exchanges across the entire industry?’” Carden tells PAR.
Towson, MD, March 18, 2026 — Professionals for Association Revenue, a leader in advancing association sustainability and business development excellence, is proud to announce that CredSpark has joined as a Pathway PARtner — premier members aligned with PAR’s mission to help associations accelerate revenue strategies and deepen member engagement.
Maneesha Manges, Suzanne Carawan
Associations need both marketing, membership and sales working as one unit with a drive towards shared goals. While this sounds like a no-brainer statement, it’s often not the reality at many organizations. Why? Because legacy…
Association sales teams are under pressure to grow sponsorship revenue with fewer resources. In her RevUP 2025 session, “AI-Powered Sponsorship Sales: Driving Revenue Through Intelligent Automation,” Amy Michalski shared how she transformed sponsorship sales at the Association of Intelligent Information Management by integrating artificial intelligence and automation into her daily workflow.
Towson, MD, March 12, 2026 — Professionals for Association Revenue is proud to announce Holmes Corporation as its newest Pathway PARtner. This collaboration reflects a shared commitment to strengthening association sustainability through strategic business development, professional education, and measurable revenue growth.
Quickly see how your sponsorship mix is performing year over year with a clear, event-ready revenue tracking workbook. Compare current sales to goal, visualize inventory, and spot where you’re leaving money on the table. Use…
Turn every “fun idea” into a structured business decision with this simple scoring tool for new sponsorship concepts. Your team can rate feasibility, attendee appeal, and perceived sponsor value on a 1-10 scale to prioritize…