Association RevUP Podcast

Associations are change makers. Association RevUP shares how they’re making an impact—powered by smart association business strategies.

Welcome to Season 2 of Association RevUP, the podcast from Professionals for Association Revenue (PAR), hosted by Carolyn Shomali. This season, we’re taking revenue health from a conversation to real-world action.

In Season 1, we explored what high-performing association business looks like. Now, we’re bringing you the stories behind it. Each episode starts with an association that’s driving its mission through business success—then delivers expert insights to help you apply those lessons in your own organization.

And because we know learning should be engaging (not just another task on your to-do list), every episode is thoughtfully crafted, under 20 minutes, and packed with insights you’ll actually enjoy.

Ready to rev up your association’s impact? Tune in!

Learn about PAR by visiting MyPar.org.

Special thanks to VPC Inc, the supporting partner of this podcast. Learn more about how VPC can bring your in-person events to life with high-quality, boutique production services.

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Association RevUP: Season 2

LATEST EPISODES

How AGU’s Personalized Tech Powers Young Member Engagement (S2:E3)

Shomali: Associations across the board are looking for new ways to reach a new generation of professionals. The association we’re highlighting on today’s episode is figuring out how. Lurie: I think what we’re doing is trailblazing. And I would love to put this in the hands of other organizations as as quickly as we can.…

AAVSB’s Culture of Innovation and Thinking Like a Startup (S2:E2)

What would it look like if our associations acted like a startup? That’s the question explored in episode 2 with Chrissy Bagby of the American Association of Veterinary State Boards and Elizabeth Engel of Spark Consulting. Learn how AAVSB is driving innovation with the help of the lean startup framework.

SIO’s 6M Win and the Case for C-Suite Deals (S2:E1)

In this debut episode, discover how the ⁠Society of Interventional Oncology⁠ and Jena Eberly Stack united multiple industry partners to fund a high-cost clinical trial with real-world health impacts. Then Dan Cole and Brittany Shoul share 5 ways your association can level up negotiations for your next big deal, no matter the size.