Association RevUP Podcast
Associations are change makers. Association RevUP shares how they’re making an impact—powered by smart association business strategies.
Welcome to Season 2 of Association RevUP, the podcast from Professionals for Association Revenue (PAR), hosted by Carolyn Shomali. This season, we’re taking revenue health from a conversation to real-world action.
In Season 1, we explored what high-performing association business looks like. Now, we’re bringing you the stories behind it. Each episode starts with an association that’s driving its mission through business success—then delivers expert insights to help you apply those lessons in your own organization.
And because we know learning should be engaging (not just another task on your to-do list), every episode is thoughtfully crafted, under 20 minutes, and packed with insights you’ll actually enjoy.
Ready to rev up your association’s impact? Tune in!
Learn about PAR by visiting MyPar.org.
Special thanks to VPC Inc, the supporting partner of this podcast. Learn more about how VPC can bring your in-person events to life with high-quality, boutique production services.
Listen wherever you get your podcasts:
Association RevUP: Season 2
LATEST EPISODES
Featuring: Dan Cole, Audio Video Integrated Experience Associaiton, Sr. Director, Exposition Sales
Brittany Shoul, MCI USA, SVP, Revenue Strategy & Operations
Jena Stack, Society of Interventional Oncology, Executive Director
In this debut episode, discover how the Society of Interventional Oncology and Jena Eberly Stack united multiple industry partners to fund a high-cost clinical trial with real-world health impacts. Then Dan Cole and Brittany Shoul share 5 ways your association can level up negotiations for your next big deal, no matter the size.