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Don’t Be a Tommy Too Much: Win New Customers by Keeping It Simple

Have you ever been “unsold” just as you were ready to buy? Nothing can interrupt a deal, booth sale, advertising or sponsorship more than confusing the customer with options and overwhelming them with details (or a lack thereof). Associations offer trusted audiences and resources that our business partners find valuable, but we need to keep our product offerings simple.

How to Prioritize Your Association’s Tech Decisions

We know we need technology to grow our association communities, but at times we struggle to know which solutions are the right (and more importantly, the wrong) ones for us.
Rick Borry is the Chief Architect of Webvent, a webcast management and hosting company, and provides insight into how associations should prioritize their unique tech decisions.

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3 Questions: Sponsorship in 2020 and Beyond

In our “3 Questions” series, we ask top industry professionals to answer three questions within their area of expertise. In this edition, we’re talking about sponsorship with Christopher Ware, Vice President of Business Development for the Commercial Real Estate Development Association (NAIOP).

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Exclusive association business insights for revenue performance.

The Leadership Advisory Board of the Professionals for Association Revenue helps to set strategy, programming and provide the PAR team with feedback and insight.  Learn more about this dynamic group of accomplished association executives who lend their experience and share revenue insights for our community. Learn More...

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