Celebrate 12 months of subject matter leadership, learning and association business advocacy. January 15, 2025 2024 Nominees:
Amy Lestition Burke, SWANA
Dan Cole, AVIXA
Robb Lee, Yes&
Lewis Flax, Flax Associates
Erin Pressley, NRECA
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Learn More and Apply Now New for 2025: PAR Member Accelerator Groups Join your fellow PAR members in these structured peer-to-peer groups for industry insights, guidance and collaboration Pioneering the future of association business and revenue health. REGISTER TODAY 2025 Dates Announced! Join us November 4-6, 2025 in Annapolis, MD. A pathway to healthier association revenue. Join the PAR community today! Resources for Improving Association Business Development

RECENT HIGHLIGHTS

Law of Attraction: How High-Performing Associations Attract High- Performing Revenue Producers

Associations that are ready to up their performance should begin by embracing one key concept: To become a high-performing association, you must attract high-performing revenue producers.

PAR GOATs Share Insights for 2022

In the final webcast of 2021, The Professionals for Association Revenue celebrated the PAR community’s top contributors and recognized them as the Greatest of ALL Twenty-Twenty One (GOATs). In this video and post, our GOATs share what they learned in 2021 and give insight into how they believe associations can best move forward in 2022.

Press Release: Professionals for Association Revenue (PAR) Announces Nikole TenBrink of IES as the Recipient of the 2021 PAR GOAT Award

Towson, MD, December 6, 2021 – The Professionals for Association Revenue (PAR) is pleased to announce the recipient of the 2021 PAR GOAT Award, Nikole TenBrink, CAE and Director, Marketing & Business Development, Illuminating Engineering Society (IES). The PAR GOAT Award recognizes outstanding professionalism, dedication, and passion for raising awareness around the impact of association business development.

PAR Industry Research

Exclusive association business insights for revenue performance.

The Leadership Advisory Board of the Professionals for Association Revenue helps to set strategy, programming and provide the PAR team with feedback and insight.  Learn more about this dynamic group of accomplished association executives who lend their experience and share revenue insights for our community. Learn More...

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Attain valuable CAE credit hours through PAR's ongoing live webcast program.

TRANSFORM BUSINESS DEVELOPMENT

Join the PAR community and gain the insights and ideas your team needs to succeed with association-focused best practices and 21st-century know-how. Learn More...

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