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Historical Tracking of Sponsorship Revenue and Cost

March 11, 2026

Quickly see how your sponsorship mix is performing year over year with a clear, event-ready revenue tracking workbook. Compare current sales to goal, visualize inventory, and spot where you’re leaving money on the table. Use…

New Sponsorship Evaluation Template for Team Members

March 11, 2026

Turn every “fun idea” into a structured business decision with this simple scoring tool for new sponsorship concepts. Your team can rate feasibility, attendee appeal, and perceived sponsor value on a 1-10 scale to prioritize…

Sample Cost Opportunity with Formulas Spreadsheet

March 11, 2026

This plug-and-play sheet helps you price branding and onsite assets with real math instead of guesswork, including production, labor, and venue fees. Automatically calculate true cost, margin, and recommended sponsor price for each opportunity. Hand…

Don’t Miss Your Risk Management Moment, No Matter the Cause

March 12, 2025

The current economic and political landscape is shifting rapidly, and associations are working to understand how these federal changes will affect both their operations and bottom lines. Read about a mindset shift that may help you determine where to begin.

Executive Take: Risk Management

February 20, 2025

Navigating uncertainty is a core responsibility of business leadership. In this month’s Executive Take feature, we asked the newest members of the PAR Leadership Advisory Board: What is one way association leaders can steer their organizations’ business activities during times of economic, funding or regulatory uncertainty?

Multiview

January 28, 2025

Multiview is committed to helping associations attract, engage and retain members with advanced digital marketing and communication tools. That’s why for the past 20 years hundreds of associations have trusted Multiview as their strategic partner.…

Executive Take: 2025 Revenue Opportunities

January 2, 2025

The annual PAR GOAT Awards recognize members of the association community whose impact has advanced association business. In the first Executive Take of the new year, we asked the GOAT Award nominees: What is one step associations can take to identify opportunities for revenue growth in 2025?

Yes& Agency

October 15, 2024

As associations continue to evolve in the digital age, Popshap remains at the forefront of innovation. The company is committed to developing new technologies that will help associations thrive in an increasingly competitive landscape.

Popshap Joins PAR as Pathway PARtner

Popshap

October 1, 2024

As associations continue to evolve in the digital age, Popshap remains at the forefront of innovation. The company is committed to developing new technologies that will help associations thrive in an increasingly competitive landscape.

Association Business is Easier to Define Than You Think

July 29, 2024

Our associations require an intentional business approach to fulfill our missions. But what does high-performing business actually look like? That’s what PAR set out to determine in the inaugural season of the Association RevUP podcast.…