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The annual PAR GOAT Awards recognize members of the association community whose impact has advanced association business. In the first Executive Take of the new year, we asked the GOAT Award nominees: What is one step associations can take to identify opportunities for revenue growth in 2025?
As associations continue to evolve in the digital age, Popshap remains at the forefront of innovation. The company is committed to developing new technologies that will help associations thrive in an increasingly competitive landscape.
As associations continue to evolve in the digital age, Popshap remains at the forefront of innovation. The company is committed to developing new technologies that will help associations thrive in an increasingly competitive landscape.
Our associations require an intentional business approach to fulfill our missions. But what does high-performing business actually look like? That’s what PAR set out to determine in the inaugural season of the Association RevUP podcast.…
Our associations have access to a vast amount of data. When we approach data with an intentional and strategic approach, we can use it to drive effective business decisions. But, the sheer volume and complexity…
This two-page insertion order example is contributed by the Massachusetts Medical Society. The document is an example of an IO used for event sponsorship and includes terms & conditions on the second page.
This guide shows how exhibitors can pledge to support a more sustainable event.
This concise single-page document outlines strategy, objectives, and KPIs over a 3-year period for an association marketing strategy.
60% of associations polled in a new Professionals for Association Revenue (PAR) survey reported their sales teams need to allocate more time each week to prospecting for clients, members and event attendees. But do associations need more prospecting time or do they simply need to prospect more efficiently?
Association teams share the same mission but often prioritize different aspects of association advancement. While organizational structures are inherently complex, a gap develops between leadership and teams when they are not aligned under the same association strategy. In this month’s Executive Take, we asked four association executives: How can associations bridge the gap between leadership and business development teams?