PAR Member Accelerator Groups
PAR members receive access to these structured peer-to-peer groups for industry insights, guidance and collaboration
The PAR Member Accelerator Groups focus on specific aspects of association business and are designed to promote direct exchanges among practitioners and leaders in those areas. By facilitating these direct exchanges, the Business Development Accelerator Group and the Marketing Accelerator Group create a dynamic, peer-to-peer learning environment that enhances and accelerates professional growth within specific areas of association business.
Business Development Accelerator Group
The Business Development Accelerator Group, within the PAR community, is tailored for ambitious business development professionals aiming to sharpen their skills, broaden their professional connections, and maintain a competitive edge in the dynamic sales landscape. This collaborative platform empowers account executives and sales managers to exchange insights, learn from fellow practitioners, and craft innovative strategies that drive sales success, both for their organizations and throughout their careers. By fostering a supportive environment rich with opportunities for learning, networking, and professional growth, the Business Development Accelerator Group enables its members to thrive alongside like-minded peers.
Leadership
Chair: Dan Cole
Senior Director, Exposition Sales, AVIXA
JULY
Organizational Synergy: Driving Collaborative Success
Explore strategies to foster cross-functional collaboration, align diverse stakeholders, and champion initiatives that boost engagement and revenue. Learn to navigate organizational dynamics, build consensus, and drive impactful results across departments. In this session, Dan Cole will talk with association leaders who’ve worked to align BD cross-functionally.
Outcome:
You’ll leave this session with better insights to work toward this alignment within your own organization.
Speaker:
Brittany Shoul
SVP, Revenue Strategy & Operations
MCI USA
Brittany Shoul serves as SVP, Revenue Strategy & Operations for MCI USA. She leads the full-service sales team that partners with associations to deliver outsourced media, advertising, sponsorship, and exhibit sales. Brittany oversees transition management for incoming association relationships, training and development of sales talents, and sales management for full-service sales clients. During her time with MCI, Brittany has worked with more than 50 associations to help them maximize their non-dues revenue. Her approach to sales operations drives success for each client relationship. Brittany earned a double major in Mass Communications and Communication Studies with a minor Psychology from Towson University and is a member of ASAE and PAR.
Upcoming Topics
July: Organizational Synergy: Driving Collaborative Success
- Speaker: Brittany Shoul, MCI USA
September: Outbound Membership Sales
- Speaker: Amy Burke, SWANA
Marketing Accelerator Group
From member prospecting to event registration goals and strategic partnerships, marketing executives are at the intersection of customer value and revenue maximization for their association. The Marketing Accelerator Group, within the PAR community, is designed for revenue-savvy marketers who drive financial growth through strategic marketing initiatives. This exclusive group brings together forward-thinking marketing leaders who understand the critical role of marketing in maximizing customer lifetime value and generating sustainable revenue streams.
Leadership
Chair: Nikole TenBrink, MPA, CAE
Vice President, Marketing, Advertising Research Foundation
JUNE
Open Forum: Maximize your marketing impact on a budget!
This session is all about resourcefulness. Bring your best tool or tip for doing more with less – think clever software hacks, free platforms, time-saving automation, or innovative content repurposing strategies. We'll swap ideas and build a collective toolkit for overcoming budget and staff limitations. Learn practical solutions for boosting ROI, streamlining workflows, and achieving significant results, even with limited resources. Leave with a wealth of actionable strategies to implement immediately and elevate your marketing performance.
Outcome: Walk away with several ideas, tips and tools to maximize your outcomes.
Upcoming Topics
August: Breaking Down Walls: Building Relationships for Success
- Speaker: Erin Pressley, SVP, Education Training & Events, NRECA
October: Metrics that Matter: Proving Marketing's Value
7 Ways to Accelerate Your Growth
Targeted Focus
These groups are designed to concentrate on specific aspects of association business, allowing members with similar interests or challenges to connect directly.
Practitioner & Leader Interaction
The groups bring together both practitioners and leaders in particular areas, enabling peer-to-peer knowledge sharing and collaboration.
Networking Opportunities
By grouping members with similar focuses, the Accelerator Groups create a platform for professionals to build relationships and expand their professional networks.
Resource Sharing
Members can directly share resources, experiences, and best practices related to their specific area of association business.
Problem-Solving
The direct exchange format allows members to collectively address challenges and develop solutions specific to their area of expertise.
Learning & Development
Through peer-to-peer interactions, members can gain new insights and learn from others' experiences in their field.
Collaborative Environment
The groups foster a collaborative atmosphere where members can freely exchange ideas and information without intermediaries.
Access to Accelerator Groups
Access to Accelerator Groups is exclusive to PAR members. New cohorts will be formed in late 2025 for the following calendar year's term.
New members may apply to join an Accelerator Group when PAR membership is initiated. For more information, new members may contact Rita Nabhan.