New for 2025: PAR Member Accelerator Groups
Join your fellow PAR members in these structured peer-to-peer groups for industry insights, guidance and collaboration
The PAR Member Accelerator Groups focus on specific aspects of association business and are designed to promote direct exchanges among practitioners and leaders in those areas. By facilitating these direct exchanges, the PAR Member Accelerator Groups create a dynamic, peer-to-peer learning environment that enhances and accelerates professional growth within specific areas of association business.
Business Development Accelerator Group
The Business Development Accelerator Group, within the PAR community, is tailored for ambitious business development professionals aiming to sharpen their skills, broaden their professional connections, and maintain a competitive edge in the dynamic sales landscape. This collaborative platform empowers account executives and sales managers to exchange insights, learn from fellow practitioners, and craft innovative strategies that drive sales success, both for their organizations and throughout their careers. By fostering a supportive environment rich with opportunities for learning, networking, and professional growth, the Business Development Accelerator Group enables its members to thrive alongside like-minded peers.
Topics covered may include:
- Advanced sales techniques
- Negotiation skills
- Prospecting
- Objection Handling
- Presentation Techniques
- Effective Questioning/Listening
Leadership
Chair: Dan Cole
Senior Director, Exposition Sales, AVIXA
Marketing Accelerator Group
From member prospecting to event registration goals and strategic partnerships, marketing executives are at the intersection of customer value and revenue maximization for their association. The Marketing Accelerator Group, within the PAR community, is designed for revenue-savvy marketers who drive financial growth through strategic marketing initiatives. This exclusive group brings together forward-thinking marketing leaders who understand the critical role of marketing in maximizing customer lifetime value and generating sustainable revenue streams.
Topics covered may include:
- Sales and marketing alignment
- Outbound membership sales
- Customer experience enhancements
- Understanding members challenges
- Marketing for repeat attendance and loyalty
- Demonstrating the value of marketing
Leadership
Chair: Nikole TenBrink, MPA, CAE
Vice President, Marketing, Advertising Research Foundation
2025 Accelerator Group Structure
PAR members may apply to join Accelerator Groups using the application form below. Inclusion in Accelerator Group is a one-year commitment. Each group will meet virtually on a bimonthly (6x annually) basis, focusing on a specific topic each meeting. Accepted members will also have access to a private online forum specific to their group. Acceptance and inclusion in an Accelerator Group is open to PAR members only.
Groups will commence in early 2025.
7 Ways to Accelerate Your Growth
Targeted Focus
These groups are designed to concentrate on specific aspects of association business, allowing members with similar interests or challenges to connect directly.
Practitioner & Leader Interaction
The groups bring together both practitioners and leaders in particular areas, enabling peer-to-peer knowledge sharing and collaboration.
Networking Opportunities
By grouping members with similar focuses, the Accelerator Groups create a platform for professionals to build relationships and expand their professional networks.
Resource Sharing
Members can directly share resources, experiences, and best practices related to their specific area of association business.
Problem-Solving
The direct exchange format allows members to collectively address challenges and develop solutions specific to their area of expertise.
Learning & Development
Through peer-to-peer interactions, members can gain new insights and learn from others' experiences in their field.
Collaborative Environment
The groups foster a collaborative atmosphere where members can freely exchange ideas and information without intermediaries.