Made to Measure: How to Approach Sales Goals Today and Tomorrow
With every association working to understand the revenue impact of COVID-19, how can your teams stay focused? Join PAR Leadership Advisory Board Members as they share strategies to evaluate sales objectives for now and in the future throughout the association sales portfolio.
Tune-in and:
- Prioritize what’s important for the overall success of your association’s partnership programs
- Explore ideas to help your team focus and build the right opportunities ahead
- Evaluate the return of effort needed for the work ahead
Carrie Hartin
President, Sales Solutions & Services
Carrie is an organizational leader focused on developing revenue and publishing strategies. For nearly 20 years, she has successfully delivered sales strategies for a variety of trade and professional associations. As the President of Sales, Solutions and Services for MCI-USA, Carrie’s specialties include revenue strategy and implementation, organizational management, media consulting, talent development and recruiting. She has been a key member of the PAR Leadership Advisory Board since 2019.
Sean Soth
Founder & Leadership Advisory Board Chair
Sean Soth is the founder and Leadership Advisory Board Chair of Professionals for Association Revenue (PAR), a member community designed to help association teams grow revenue and build stronger business development cultures. Based near Baltimore with his wife and two boys, Sean has spent his career leading association teams across healthcare, education, legal, tech, engineering, and consumer sectors, always focused on better relationships, smarter programs, and healthier bottom lines.
He launched PAR in 2019 to create a place where association professionals and strategic partners could learn, share, and grow together around revenue and business impact. In his work with PAR, Hi‑Fidelity Group, and Webvent, Sean champions practical business development thinking — helping teams turn strategy into real results.
Carolyn Shomali
Carolyn is the Community Manager for PAR. She writes and coordinates PAR’s online content and is the moderator for PAR’s webcasts. Carolyn has worked in television and digital production for over 15 years and now utilizes her technical and creative background to enhance PAR’s production.
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Professionals for Association Revenue (PAR) is a CAE Approved Provider.
Professionals for Association Revenue (PAR) is a CAE Registered Provider. The program(s) linked below meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer that has been approved for CAE credit will clearly identify the number of CAE credits granted for full participation. We will maintain records of your participation in accordance with CAE policies. For more information about the CAE credential or Registered Provider program, please visit www.asaecenter.org/cae.