Beyond the Event: Building Business Value Through Strategic Operations and Engagement
Associations thrive where innovation meets operational excellence. This session offers practical strategies to align event operations with member expectations, fuel culture-driven engagement, and build scalable revenue models. Using real examples, learn how to deepen connections, embed meaningful activations, and drive lasting impact—designed for professionals in meetings, marketing, business development, and operations ready to advance their association’s success.
Take-aways:
1. Align Event Operations with Organizational Culture – Learn how to streamline planning and execution while reflecting your association’s identity and member expectations.
2. Design Engagement Strategies that Resonate – Explore ways to embed mission-driven themes and value-driven programming that increase member participation and event impact.
3. Build Scalable Revenue Models – Gain practical insights into diversified revenue strategies that fuel sustainable growth across programs, partnerships, and events.
RESOURCES
LEARN
Professionals for Association Revenue (PAR) is a CAE Approved Provider.
Professionals for Association Revenue (PAR) is a CAE Registered Provider. The program(s) linked below meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer that has been approved for CAE credit will clearly identify the number of CAE credits granted for full participation. We will maintain records of your participation in accordance with CAE policies. For more information about the CAE credential or Registered Provider program, please visit www.asaecenter.org/cae.