Join PAR Leadership Advisory Board Members as we explore data derived from 18-month research around association business development performance and applications. Learn what associations are doing to generate revenue, measure it and improve workforce output. The PAR Business Development landscape report will be featured throughout the presentation and provide insights on gaps and opportunities for your team to understand and improve. Explore insights like revenue performance gaps: only 48% of respondents reported they plan to achieve their membership budget in this calendar year. Even less (41%) believe they will meet event attendee registration budgets. Join this important discussion to gain insight into the current association business development landscape and benchmark your own association's performance.

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