PAR Member Meet-Up: What’s New in Association Media Programs
What are successful association media groups focusing on in 2025 to attract and secure advertisers? What does collaboration look like across media, events and programs? Join your peers for this discussion to hear what others are doing with their publishing and media programs. Bring your thoughts to the table and learn from your peers during this idea exchange.
Carla Kalogeridis
Co-founder and President
With more than 30 years in publishing, Carla has worked for one-person operations as well as the biggest media companies in the world, including McGraw-Hill and Hearst. Her sweet spot has been association media for the majority of her career. Carla has worked with over 25 associations over the years in various capacities from editing, content creation, business development, and advertising sales to reimagining publications, rebranding, marketing, event management, and more. That breadth of knowledge and experience keeps her and the client from getting bored with each other.
Among her current clients, one association has been with her for 27 years (she only knows this because she was pregnant with her daughter when she was onboarding them). Several current association clients have been with her over 10 years, which may indicate that she doesn’t charge enough. Carla is an award-winning writer and is editor of Real Leaders, a newsstand magazine available at Hudson’s and all major airports around the world, where she recruited celebrities Tony Robbins and Stedman Graham to become regular contributors to the magazine. She has interviewed household names like Elon Musk, Bill Ford, and Daymond John (from Shark Tank), as well as Seve Case (founder of AOL), Sam Walton (founder of Wal-Mart), National Geographic photographer Cristina Mittermeier, Henk Williams (founder of Tetris), entertainment broadcaster Maria Menounos, Simon Sinek, and Martin Luther King III.
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