PAR GOATs Share Insights for 2022
In the final webcast of 2021, The Professionals for Association Revenue celebrated the PAR community’s top contributors and recognized them as the Greatest of ALL Twenty-Twenty One (GOATs). In this video and post, our GOATs share what they learned in 2021 and give insight into how they believe associations can best move forward in 2022.
Turning Challenge into Opportunity: PAR Members Look to the Possibilities of the Future
“Wouldn’t it be great if…?” That’s the question PAR webcast presenter and Unmuted CEO Rachel Druckenmiller presented to our PAR audience in her webcast, 2020 Vision: How to Reframe and Refocus Current Frustrations into Future Success. We look at some of their answers in this recap.
3 Keys for Association Marketing Teams to Support Their Sales Teams
When sales and marketing teams work together effectively, revenue increases and associations expand. It’s a fact that’s earning the attention of association marketing teams, too — 54% of marketers say they are empowered to collaborate with sales teams (a year-on-year growth rate of 86%, according to Salesforce).
Revenue Renegades: Top Takeaways From Sales KPIs Every Association Team Needs
Top Takeaways from Sales KPIs Every Association Team Needs. Review key takeaways shared and learned during PAR Revenue Renegades meet-up.
This past Wednesday, revenue producers from the association industry came together to chat about most used KPIs and metrics. Participants shared which metrics are most important to track daily, weekly or monthly, and discussed the concept of tracking numbers to improve instead of to prove.
10 Ways to Close More Sales Deals, Faster
COVID-19 accelerated the changes to the association sales process that were already taking place prior to the pandemic’s arrival. As our business development teams work…
3 Questions: How COVID Has Shifted the Sponsorship Paradigm
In our “3 Questions” series, we ask top industry professionals to answer three questions within their area of expertise. In this edition, we’re talking about…
Revenue Renegades: Top Takeaways From Six Figure Engagement: Associations Share Their Approach
Top Takeaways from Six Figure Engagement: Associations Share Their Approach. Review key takeaways shared and learned during PAR Revenue Renegades meet-up.
This past Wednesday, revenue producers from the association industry came together to chat about how to engage with our biggest clients. Participants reviewed a checklist for big client engagement, and discussed how to keep partners involved year-round.
Revenue Renegades: Top Takeaways From How to Frame Value in Customer Conversations
Top Takeaways from How to Frame Customer Value in Client Conversations: Review key takeaways shared and learned during PAR Revenue Renegades meet-up.
This past Wednesday, revenue producers from the association industry came together to chat about framing value in client communications. Participants discussed how having an agenda is one of the most important ways to ensure your association’s value shines through with each interaction. PAR members have been sharing ideas and chatting about value proposition in the month of April.
Poll: Client Communication Methods in 2021
A recent PAR peer meet-up explored client communication in the pandemic, offering many balanced channels and ideas on social, meetings, and other association tent poles throughout the year. Which method has been best for connecting with your clients?
Revenue Renegades: Top Takeaways From Client Communication: Tech, Tactics and Texting
Top Takeaways from Client Communication: Tech, Tactics and Texting: Review key takeaways shared and learned during PAR Revenue Renegades bi-weekly meet-up.
This past Wednesday, revenue producers from the association industry came together to chat about client communication. Participants shared ideas, thoughts and perspectives on all things tech, communication tactics, and even texting as a business development professional. As part of PAR’s April Value Proposition Month, the Revenue Renegades were able to tie in the importance of communicating the association’s value with each outreach, no matter the method or platform.
Revenue Renegades: Top Takeaways From Building Customer Value
Top Takeaways from Building Customer Value: Review key takeaways shared and learned during PAR Revenue Renegades bi-weekly meet-up.
This is MEMBER ONLY Content
Revenue Renegades: Top Takeaways From Sales Calls With Purpose
Top Takeaways from Sales Calls With Purpose: Review key takeaways shared and learned during PAR Revenue Renegades bi-weekly meet-up.
This is MEMBER ONLY Content
Top Sales Skill in 2021: OnPAR-Ep6
Ready to gain a variety of new ideas for your team in less than 3 minutes? Watch top association executives from our PAR Leadership Advisory Board answer the question, “What sales skill is most important for client communication in 2021?”
Revenue Renegades: Top Takeaways From Market Questions that Create Results
Top Takeaways from Market Questions that Create Results: Review key takeaways shared and learned during PAR Revenue Renegades bi-weekly meet-up.
This is MEMBER ONLY Content
3 Steps to Train Future Producers in the Now: OnPAR-Ep5
Just as professional sports teams develop future standouts, it’s important for our associations to invest in our future producers right now. Keith Daw of McDonell Consulting Group shares 3 ways your organization can confidently develop your producers of tomorrow, today.
Revenue Renegades: 5 Takeaways From Sales Materials that Matter
5 Takeaways from Sales Materials that Matter: Review key takeaways shared and learned during PAR Revenue Renegades bi-weekly meet-up.
This is MEMBER ONLY Content
Poll: Are Soft Skills More Important to Business Development than Ever?
The way organizations sell has changed forever as a result of the pandemic. More members and clients are looking for sales teams to help guide them through a process while providing insight or challenging their held presumptions about your membership, subscriptions, events and partnerships.
People Focused Follow-Ups: OnPAR-Ep4
It’s easy to feel disconnected from colleagues and partners during this time of virtual communication and events. That’s why we’re addressing the value of people focused follow-ups in this latest OnPAR video short.
Connecting with Business Partners During COVID-19: OnPAR-Ep3
Connecting with business partners has been challenging during COVID-19. Tune into this ‘OnPAR Video Short’ to learn one simple way you and your sales team can start meaningful dialogue that will lead to better partnerships.
PARtners @ Work: Hi-Fidelity Group
Hi-Fidelity is a full-service program development, business development, marketing, technology and publishing company and the focus of this edition of “PARtners at Work.”