Connecting with business partners has been challenging during COVID-19. Tune into this ‘OnPAR Video Short’ to learn one simple way you and your sales team can start meaningful dialogue that will lead to better partnerships.

Hi-Fidelity is a full-service program development, business development, marketing, technology and publishing company and the focus of this edition of “PARtners at Work.”

Time is valuable to you and your clients. Follow these three steps to make your sales conversations meaningful and purposeful.

Have you ever been “unsold” just as you were ready to buy? Nothing can interrupt a deal, booth sale, advertising or sponsorship more than confusing the customer with options and overwhelming them with details (or a lack thereof). Associations offer trusted audiences and resources that our business partners find valuable, but we need to keep our product offerings simple.

The always reliable sales cycle — it’s the “Sales 101” staple of prospecting, qualification, needs analysis, proposal, negotiation and … sale! But as the economy continues to evolve during COVID-19, individuals and companies alike are changing not only what they buy, but how they buy it.

When sales and marketing teams work together effectively, revenue increases and associations expand. It’s a fact that’s earning the attention of association marketing teams, too — 54% of marketers say they are empowered to collaborate with sales teams (a year-on-year growth rate of 86%, according to Salesforce).

Selling in the new 2020 and beyond will require business development skills to evolve and adapt to new market conditions and opportunities.

It’s the common denominator amongst us all: We get 24 hours each day. In our personal life, we are told to appreciate our time, not to take it for granted. In our professional life, we are urged to utilize every bit of it — to wisely manage it to obtain an edge against our competitors, and ultimately gain back more time in our personal life.