PAR GOAT Awards: Advancing Association Business
1.0 Credit Hour for Live Attendance. Join today >
- Learn from an invited panel of PAR Subject Matter Experts
- Discover ideas for revenue performance now and next year
- Ideate on how associations can create a think tank for revenue opportunities
Jeff Cobb
Managing Director
Jeff Cobb, co-founder and managing director of Tagoras, has spent more than two decades immersed in the global market for adult lifelong learning as an entrepreneur, consultant, teacher, and author. He has been at the forefront of learning technology trends and has developed deep expertise in helping organizations grow and improve their continuing education and professional development businesses.
Prior to Tagoras, Jeff was co-founder and CEO of Isoph, a leading provider of e-learning technologies and services to associations. He has also served as senior vice president of business development for Quisic, an e-learning partner to top-tier business schools and Fortune 500 companies, and vice president of business development for LearnSomething.
Jeff is a vocal advocate of cradle-to-grave lifelong learning, an award-winning teacher, and author of multiple books, including Leading the Learning Revolution and Shift Ed. He currently serves on the board of directors of the Family Firm Institute. He recently completed two 3-year terms on the governing board of NIGP: The Institute for Public Procurement, to which he was specifically appointed as an education thought leader. He has also previously served on the advisory board of Future Learning, the Professional Development Section Council of the American Society of Association Executives, the research committee of the Learning Guild, and the editorial board of Innovate, a publication focused on innovations in learning and technology.
Jeff co-hosts the weekly Leading Learning Podcast and speaks frequently on topics related to the future of learning and the transformational power of lifelong learning. More information about his speaking is available at jeffthomascobb.com/speaking.
Michelle Brien | Matchbox
VP, Marketing
Michelle helps clients and partners to make connections that deepen engagement, grow revenue, and drive collaborative learning. Michelle’s love of learning has driven her career in roles supporting and promoting education providers – developing marketing, strategy, and partnerships for K-12 educational publishers, international student recruitment for universities, learning technologies for continuing education providers – and volunteering as a member of the Board of Management for her children’s Montessori elementary school. Michelle is experienced in developing and implementing marketing strategy with a focus on brand development, content and product marketing for international markets, particularly in the fields of education, technology, and membership organizations. Michelle is a creative and strategic-thinker and her empathy gives her a keen understanding of need. She has found her professional home in the association community, a network of people working to help their peers and dedicated to lifelong learning.
Carrie Hartin
President, Sales Solutions & Services
Carrie is an organizational leader focused on developing revenue and publishing strategies. For nearly 20 years, she has successfully delivered sales strategies for a variety of trade and professional associations. As the President of Sales, Solutions and Services for MCI-USA, Carrie’s specialties include revenue strategy and implementation, organizational management, media consulting, talent development and recruiting. She has been a key member of the PAR Leadership Advisory Board since 2019.
Park Howell
Founder
Park Howell is known as The World’s Most Industrious Storyteller having grown purpose-driven brands by as much as 600 percent. He is a 35+ year veteran of the advertising industry and hosts the popular weekly Business of Story podcast, author of Brand Bewitchery, and co-authored The Narrative Gym for Business. He is sought after internationally to help leaders excel through the stories they tell.
Dana Johnston
Vice President, Client Partnerships, Trade Show Marketing
Dana joined the EMC Outdoor team following a 15-year career in the association space. She is a passionate partner to organizations and excited to expand their capacity by creating citywide, out-of-home advertising opportunities for sponsors.
In addition to building collaborative, revenue generating relationships, Dana is a mental health advocate and best selling author of Shine Bright, Seeking Daylight in the Darkness. Beyond PAR, she gives back as a founding member of Event Minds Matter. She is a member of PCMA and ASAE. Dana has a master’s degree in Management, Leadership, Marketing, and Brand Management from the George Washington University School of Business.
Carrie McIntyre
Principal
Carrie McIntyre founded Navigate, a sales and customer experience consultancy that helps associations reach their revenue destinations. She’s known for helping association staff feel confident wearing their sales hat and turning association industry partners into enthusiastic advocates through exceptional customer experiences. With a 30-year career that began in association membership and marketing, Carrie transitioned to sales and customer success roles at several for-profit companies serving associations before starting Navigate in 2023. She’s an active member and content contributor for ASAE, TSAE, and PAR.
RESOURCES
LEARN
Professionals for Association Revenue (PAR) is a CAE Approved Provider.
Professionals for Association Revenue (PAR) is a CAE Registered Provider. The program(s) linked below meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer that has been approved for CAE credit will clearly identify the number of CAE credits granted for full participation. We will maintain records of your participation in accordance with CAE policies. For more information about the CAE credential or Registered Provider program, please visit www.asaecenter.org/cae.