Open House
Showing 49-48 of 0.
William Hutabarat is director of membership and business development for the Steel Erectors Association of America. He joined PAR in 2024. Here, Hutabarat shares how he expanded SEAA’s social media presence, explains how being an effective mentee brought him success, and reveals his association’s secret sauce. Plus, get to know him more in our rapid-fire Q&A.
When it comes to business development, many associations are leaving money or influence on the table. Whether they’ve been strapped for time or resources, narrowly focused, pulled in too many directions — or just plain don’t know what they don’t know — missed opportunities of the past could be an association’s possibilities of today. PAR’s four new Leadership Advisory Board members reveal where the biggest missed opportunities lie and how associations can start capitalizing on them now.
Major shifts are happening today in how leading associations and nonprofits are generating revenue and delivering value to members and partners. Here are some insights from PAR’s four newest Leadership Advisory Board members on what successful associations are doing differently and how you can keep up.
When it comes to expo and sponsorship programs, cost-cutting is part art and part science — and you can conquer both. PAR has tapped the experts to break it down into manageable steps.
Date: Thursday, April 30 Time: 8:30 am – 4:15 pm Location: Convene Hamilton Square, 600 14th St NW, Washington, DC 20005 Registration: $495 Members / $595 Non-member Ignite Growth. Elevate Influence. Drive Your Mission…
Most event leaders assume their biggest challenges are attendance and exhibitor/sponsor revenue. They aren’t. Those are surface indicators. The more meaningful shift is happening underneath, in the economics of events themselves: who creates value, who captures it, and how success is actually measured. For years, the model was straightforward: Organizers built platforms. Attendees came for connections and learning. Exhibitors invested for visibility, access to buyers, and measurable business outcomes. Growth followed scale. That model is now under pressure — not because interest in events has declined, but because the assumptions that once defined value no longer hold in the same way.
Sean Soth, Jen Smith, John Bacon, Brittany Shoul
WATCH ON DEMAND On Tuesday, April 28, join us for an open-access, 90‑minute virtual event designed to energize, connect, and equip association professionals with tools to drive mission‑aligned growth. This interactive session will include inspiration,…
Association leaders face unique revenue challenges that require more than one-size-fits-all answers. Many professionals are turning to coaching for focused, one-on-one support tailored to their urgent needs — helping them move beyond insight and into measurable action. That’s why PAR recently launched its new Growth Coaching program led by Lewis Flax, president of Flax Associates.