Event Sponsorship Reimagined: Meeting the Demands of Today’s Brands

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Wed, June 18, 2025 - 2:00PM - 3:00PM (EST)

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The landscape of event sponsorship is rapidly evolving, driven by changing consumer expectations, technological advancements, and a growing emphasis on social responsibility. In this session, we’ll explore cutting-edge trends reshaping the sponsorship arena.

  • Emerging Trends in Event Sponsorship, including digital integration and innovative engagement strategies

  • What sponsors are seeking beyond standard deliverables, such as enhanced brand experiences, direct audience interaction, and customized sponsorship packages tailored to their specific goals

  • Ideas on how sponsors can create memorable experiences for attendees through experiential marketing tactics, including interactive activations and co-created content

  • Understand the importance of aligning sponsorship opportunities with corporate social responsibility (CSR) initiatives and brand values

Join us to gain insights into these transformative approaches that are redefining the value and impact of event sponsorships in today’s interconnected world.

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Professionals for Association Revenue (PAR) is a CAE Registered Provider. The program(s) linked below meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer that has been approved for CAE credit will clearly identify the number of CAE credits granted for full participation. We will maintain records of your participation in accordance with CAE policies. For more information about the CAE credential or Registered Provider program, please visit www.asaecenter.org/cae.