Event Sponsorship Reimagined: Meeting the Demands of Today’s Brands
1.0 Credit Hour for Live Attendance. Join today >
The landscape of event sponsorship is rapidly evolving, driven by changing consumer expectations, technological advancements, and a growing emphasis on social responsibility. In this session, we’ll explore cutting-edge trends reshaping the sponsorship arena. Plus, learn how the Radio Television Digital News Association (RTDNA) is rethinking sponsorship by forgoing the traditional expo floor and replacing it with experiences. This session will cover:
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Emerging Trends in Event Sponsorship, including digital integration and innovative engagement strategies
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What sponsors are seeking beyond standard deliverables, such as enhanced brand experiences, direct audience interaction, and customized sponsorship packages tailored to their specific goals
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Ideas on how sponsors can create memorable experiences for attendees through experiential marketing tactics, including interactive activations and co-created content
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Understand the importance of aligning sponsorship opportunities with corporate social responsibility (CSR) initiatives and brand values
Join us to gain insights into these transformative approaches that are redefining the value and impact of event sponsorships in today’s interconnected world.
Lacey Houston
AVP, Client Partnership & Performance
I am a highly motivated, energetic, results driven business professional. I enjoy meeting new people, engaging in meaningful conversations and fostering partnerships for the future. I manage a sales team that is responsible for selling event booth and sponsorship opportunities for several uniquely different association clients. I have worked with MCI for nearly seven years and I have been in the events industry for almost
two decades. The event world is a fun roller coaster and no day is ever the same! I enjoy working with the sales team I manage to find creative solutions to fuel our customers success while also being a revenue generator for our association clients. When I am not participating in the daily sales hustle, you will find me hanging out with my family. I am constantly trying to perfect my work | life balance. We are a boating family and enjoy any day that is a boat day. I live my best life on my self proclaimed Mommy Vlog.
My areas of expertise include: Sales Management | Trade Show Management |
Relationship Building | Client/Customer Management
Tara Puckey, MBA, CAE, CMP
Executive Director
Tara Puckey, MBA, CAE is the Executive Director at the Radio Television Digital News Association (RTDNA) and Radio Television Digital News Foundation (RTDNF). Prior to her position at RTDNA/RTDNF, she served as the Society of Professional Journalists’ (SPJ) Interim Executive Director, Associate Executive Director and Membership Strategist. Throughout her career, Tara has trained more than 1,400 journalists and nonprofit professionals in effective leadership and worked with countless associations and journalism organizations to build strategic plans for a successful future.
In 2018, she was named to Association Forum’s Forty Under 40 for her work with a variety of associations and involvement in state and national association organizations and, in 2020, she received ASAE’s Certified Association Designation (CAE). She has a journalism degree from Indiana University, as well as an MBA, and resides in Indianapolis with her husband and two daughters. Aside from associations and journalism, she loves craft beer, great pens and true crime podcasts.
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Professionals for Association Revenue (PAR) is a CAE Approved Provider.
Professionals for Association Revenue (PAR) is a CAE Registered Provider. The program(s) linked below meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer that has been approved for CAE credit will clearly identify the number of CAE credits granted for full participation. We will maintain records of your participation in accordance with CAE policies. For more information about the CAE credential or Registered Provider program, please visit www.asaecenter.org/cae.