Association Business Week: From Mission to Market, Aligning Leadership and Sales Engines
Date: Thursday, April 30
Time: 8:30 am – 4:15 pm
Location: Convene Hamilton Square, 600 14th St NW, Washington, DC 20005
Registration: $495 Members / $595 Non-member
Ignite Growth. Elevate Influence. Drive Your Mission Forward.
Spend a focused day aligning your leadership vision with the sales engines that power it. Through strategic discussion and hands‑on learning, you’ll clarify your value story, strengthen collaboration between executives and revenue teams, and leave with practical next steps to turn your mission into measurable growth.
You’ll work alongside peers in guided “huddle” roundtables to translate ideas into measurable KPIs, sharpen the metrics senior leaders really use, and explore new approaches to non‑dues revenue, partner ecosystems, and strategic pricing. A PARtner Power Lunch and closing reception give you time to build high‑value connections with fellow association leaders and solution partners, while expert‑led sessions help you align board, staff, governance, and business development around long‑term revenue health. You’ll leave with concrete frameworks, fresh language for value conversations, and an energizing network to support your next moves.
RESOURCES
LEARN
Professionals for Association Revenue (PAR) is a CAE Approved Provider.
Professionals for Association Revenue (PAR) is a CAE Registered Provider. The program(s) linked below meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer that has been approved for CAE credit will clearly identify the number of CAE credits granted for full participation. We will maintain records of your participation in accordance with CAE policies. For more information about the CAE credential or Registered Provider program, please visit www.asaecenter.org/cae.