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When content, marketing and sales teams work together a powerful association ecosystem takes shape. But often these three groups operate with a siloed and disparate approach instead of a strategic one. We interviewed Marlene Hendrickson, incoming AM&P Network president and the Senior Director of Publishing and Marketing for the American Staffing Association, for a publisher’s perspective on a content driven sales strategy.
The association sales process presents unique and complex challenges. How can association sales leaders help their teams navigate the nuances of their organization’s structure and focus instead on building and maintaining relationships? That is the topic of this month’s edition of “Executive Take.”
Structuring, supporting and measuring the success of a sales team are top priorities of all association sales leaders. In this article, thee association sales leaders share their experiences building and maintaining successful sales teams.
Towson, MD, May 17, 2023 – Professionals for Association Revenue (PAR) announced today two new additions to its Leadership Advisory Board (LAB). The PAR LAB assists in strategic planning, industry engagement, and delivering the PAR mission of inspiring revenue growth for professional associations through knowledge, resources, and community.
Association Business Performance: What statement below best describes your association’s projected budget performance for 2023?
51% of respondents to PAR’s Association Landscape Survey said their business development practices would improve if they had more staff focused on the task. But as staffing challenges continue to disrupt the global workforce, adding more staff may not be an easy solution – or the right one.
Association executives Erin Pressley, Carrie Hartin and Sean Soth presented a 1-hour virtual workshop highlighting the key findings from PAR’s Association Business Development Landscape Survey. Take 90-seconds to watch as the panelists make a case for the importance of an organizational wide strategy.
60% of associations polled in a new Professionals for Association Revenue (PAR) survey reported their sales teams need to allocate more time each week to prospecting for clients, members and event attendees. But do associations need more prospecting time or do they simply need to prospect more efficiently?
Association teams share the same mission but often prioritize different aspects of association advancement. While organizational structures are inherently complex, a gap develops between leadership and teams when they are not aligned under the same association strategy. In this month’s Executive Take, we asked four association executives: How can associations bridge the gap between leadership and business development teams?
Relationships are difficult to build but easy to lose. In sales it takes hours of prospecting and multiple outreaches to connect with a new customer, but just a few months of inactivity to lose touch. That’s okay according to Relationships to Infinity author Jason Levin.