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Ignite Growth. Elevate Influence. Drive Your Mission Forward. On Tuesday, April 28, join us for an open-access, 90‑minute virtual event designed to energize, connect, and equip association professionals with tools to drive mission‑aligned growth. This…
Association leaders face unique revenue challenges that require more than one-size-fits-all answers. Many professionals are turning to coaching for focused, one-on-one support tailored to their urgent needs — helping them move beyond insight and into measurable action. That’s why PAR recently launched its new Growth Coaching program led by Lewis Flax, president of Flax Associates.
PAR’s Greatest of All Twenty Twenty-Five association revenue producers gave out transformative, practical advice during the 5th Annual PAR GOAT Awards on Jan. 21. In case you missed it, we rounded up the top priorities that associations should set for 2026 to boost short- and long-term growth, according to GOATs Dan Cole, Krystle Kopacz, Carrie McIntyre, and Brittany Shoul.
As you lean into 2026, who better to take advice from than the GOATs? We tapped the wisdom of PAR’s 2025 “greatest of all time” association revenue producers — Audio Video Integrated Experience Association’s Dan Cole, Revmade’s Krystle Kopacz, Navigate’s Carrie McIntyre, and MCI’s Brittany Shoul. Here, they tackle one big question: “What’s your strongest strategy or boldest idea to come out of 2025 that you plan to build on in 2026?”
Towson, MD, January 15, 2026 – Professionals for Association Revenue (PAR), the leading network of association executives advancing revenue and business development excellence, is pleased to announce the appointment of four new members to its Leadership Advisory Board. These appointments reflect PAR’s commitment to the role that strong leadership serves in pioneering new ideas for association business.
Looking for some fresh inspiration to shape your course in 2026? In a follow-up webinar to PAR’s popular RevUP 2025 Summit, hosted by Jay S. Daughtry, M.Ed., of Intuto, some of the best minds in association business development reflected on insights from the summit and how associations can translate these ideas into action.
In 2025, Professionals for Association Revenue (PAR) published more than 50 original pieces of content designed to help association professionals tap into new ideas and resources focused on association business. Before the new year begins, we’re identifying the top 10 insights you clicked on the most.
Associations may not always see themselves as major players in the six-figure deal arena, but they should. Read the article to find out how sales and marketing to work in tandem to bring in mission critical revenue.
For associations committed to sustainability, relevance, and durable revenue, a board versed in strategic foresight is an invaluable asset – shaping the association not just for the present, but the future.
Gen Z is naming what all audiences increasingly feel: sponsorships must be intentional and value-driven. Read the article to find out why Gen Z is prioritizing sponsorship authenticity over association authority.