Yes& Joins the Professionals for Association Revenue ‘Pathway PARtner’ Program  

Towson, MD, October 29, 2024 – Professionals for Association Revenue (PAR), the premier community focused on enhancing business success for associations, is excited to announce Yes& as its newest Pathway PARtner. This partnership reflects a shared commitment to better business outcomes for associations and recognizes revenue health as a crucial priority for associations and nonprofits.

The Pathway PARtners program connects PAR members with trusted solution providers who value the business sustainability of their association clients. Pathway PARtners are aligned with PAR’s work and initiatives focused on association sustainability through improved business development practices and ideas.

“The extensive expertise of the Yes& team highlights the importance of establishing priorities that align both mission and business objectives,” said Sean Soth, PAR advisory board chairman. “Their work in integrated strategies for associations reflects their unique approach to creative growth. Yes & encourages their client community to embrace innovation, brand alignment and strategic thinking that enables their associations to succeed.”

“We are thrilled to collaborate with PAR Pathways, leveraging our combined expertise to drive meaningful impact. At Yes&, we believe in the power of integrated strategies and innovative thinking to help associations thrive, said Robb Lee, Yes& SVP Integrated Strategy. “This partnership underscores our commitment to aligning mission and business objectives, fostering growth, and encouraging our clients to embrace strategic innovation.”

Meet PAR’s Pathway PARtners at the RevUP Summit, PAR’s premier event for association business, held Nov. 19-21 in Annapolis, Maryland.

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About Professionals for Association Revenue (PAR): PAR is pioneering the home for association business development.  With a membership that includes experienced experts from within the association community, PAR offers the opportunities, strategies and techniques in revenue generation that lead to better business outcomes for associations. Learn more about membership for your association at www.myPAR.org or register for the annual RevUP Summit www.revupsummit.org.

CONTACT INFORMATION
Brittany McCarron, Director of Marketing
Professionals for Association Revenue (PAR)
myPAR.org

About Yes&: Yes& is a full-service marketing agency based in Alexandria, VA, offering branding, advertising, digital marketing and analytics, customer experience (CX), market research, content development and public relations. Founded 39 years ago, the agency currently employs more than 180 professionals and serves government, business-to-government, association, nonprofit, and commercial clients nationwide. Yes& has been named to the Inc. 5000 six times, was recognized as the #1 fastest growing advertising agency in the U.S. Southeast by Adweek, was named second largest ad agency in the Greater DC area by the Washington Business Journal, and has won more than 300 industry awards for creative excellence. For more information, visit www.yesandagency.com