PAR Non-Dues Revenue Performance Survey
Associations have several sources of revenue that create a sustainable business model to deliver their mission. Based on the 2023 PAR Business Development Landscape Survey, membership and event attendance rank as the highest priorities for association revenue effort. However, both membership and event registration categories paced behind non-dues revenue as the largest potential area for bottom line growth.
Non-dues revenue production requires alignment with staff capabilities, operational support, and value for the association business partners investing in the non-dues programs over time.
The purpose of the PAR Non-Dues Revenue Performance Survey is to identify the competencies and support needed for associations to develop and deliver sustainable non-dues revenue programs.
PAR Industry Research
Exclusive association business insights for revenue performance.
2021 PAR Survey