Lack of internal interest is the top challenge facing association revenue producers, according to the 2024 Non-Dues Revenue Performance Study published by Professionals for Association Revenue (PAR). So how can association leadership show their support for programs that garner revenue to sustain the organization?  Members of PAR recently convened to discuss potential solutions to this issue. The consensus opinion involved the CEO taking the lead in showcasing their support for non-dues revenue efforts with their words and actions.

As an association CEO, you are uniquely positioned to advocate for your programs that sustain the mission and generate revenue. Use this step-by-step self-assessment to determine your readiness to support these efforts:

Contributed by: Lewis Flax, Flax Associates

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