The RevUP Summit is designed for association professionals who want to take care of business, and that requires a strategic approach towards driving revenue, strengthening partnerships, and aligning programs with real member needs.

All attendees at the sold out RevUP Summit will have the opportunity to learn from mainstage sessions surrounding change leadership, the behavioral science of sales, competitive advantage, putting ideas into action and the annual Pierre Award. But three concurrent sessions during the Summit’s breakouts will allow attendees to find sessions most relevant to their association role.

Do you identify more as a Strategic Architect, Revenue Innovator, or Experience Designer? Whatever your association focus, utilize the guide below to get the most out of the Summit.

Follow the path that fits your needs, or mix and match to create your own journey.

The Strategic Architect

For executives and senior leaders shaping organizational direction and governance.

If your work focuses on strategy, messaging, and connecting purpose to revenue, this path will help you sharpen your organization’s strategy, strengthen leadership alignment, and turn ideas into revenue opportunities.

Your path might look like:

  • Session 1: Boardroom to Bottom Line: Building Strategic Board Partnerships That Drive Revenue
    Learn how to turn governance into a growth engine. Explore real-world examples and frameworks to align board vision with revenue strategies, foster a revenue-minded culture, and navigate board dynamics during times of change.
  • Session 2: Who Are We? Why Should They Care? — The Importance of Brand Messaging & Positioning
    Clarify your message and align internal identity with market needs. Gain tools for discovery, messaging development, and brand positioning—plus case studies showing how sharp messaging leads to focused outreach.
  • Session 3: Selling a Big Idea: How to Pitch (and Win) Bigger Dollar Sponsorship and Ad Campaigns
    Master the art of pitching high-value deals. Learn how to turn small opportunities into six-figure campaigns through concept development, professional pitching, and persistent follow-up utilized by the most successful brands.

Outcome: Walk away ready to drive revenue through aligned leadership, clear messaging, and high-impact sponsorships.

The Revenue Innovator

For business development, marketing, and sponsorship professionals focused on growth through creativity and smarter systems.

If you are focused on scalable frameworks, AI tools, and measurable outcomes, this path will show you how to modernize your approach to sales, sponsorship, and partnerships to drive smarter, measurable growth.

Your path might look like:

  • Session 1: AI-Powered Sponsorship Sales: Driving Revenue Through Intelligent Automation
    Streamline workflows and grow revenue while keeping relationship-building front and center.
  • Session 2: From AI to Data to Decisions: 2025 Sponsor and Exhibitor Benchmark Report
    Understand trends, benchmarks, and strategies to optimize sponsorship and partnership engagement.
    Or: Not All Corporate Partners are Created Equally: How to Tell the Difference Between Transactional Relationships and Partnerships
  • Session 3: Proving Your Value as a BD Professional: Why Profit Beats Revenue
    Shift from purely revenue-focused strategies to demonstrating real value and profitability. Learn frameworks and communication techniques that position you as a strategic growth driver so you can advance your own career.

Outcome: Leave with actionable insights, AI-driven tools, and frameworks to make sponsorships and partnerships more efficient, effective, and profitable.

The Market Maker

For education, product, and marketing leaders focused on aligning offerings with customer demand.

If you focus on design, cross-team collaboration, and member-centric programs, this path will help you build programs and experiences that meet real demand, delight members, and create revenue opportunities.

Your path might look like:

  • Session 1: Combining Forces: Leveraging Relationships to Design Courses That Sell
    Learn how to co-create educational programs with clients and stakeholders to ensure offerings meet real needs.
  • Session 2: Who Are We? Why Should They Care? — The Importance of Brand Messaging & Positioning
    Align your internal identity with market demand and craft messages that truly resonate with your audience.
  • Session 3: Grow Sponsorship Revenue and Avoid the “Ick” From Next-Gen Members
    Build sponsorships that enhance the member experience while delivering value for partners.
    Or consider: Selling a Big Idea: How to Pitch (and Win) Bigger Dollar Sponsorship and Ad Campaigns
    Master the art of pitching high-value deals. Learn how to turn small opportunities into six-figure campaigns through concept development, professional pitching, and persistent follow-up utilized by the most successful brands.

Outcome: Develop programs and experiences that are member-focused, market-driven, and revenue-generating.

View the Full Agenda Here