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From Stakes to Strength: The Membership Tipping Point

Phil Putnam

The stakes are higher than ever, but they are solvable if leaders start now. In his RevUP 2026 keynote, “From Stakes to Strength: The Membership Tipping Point,” workforce strategist Phil Putnam will share solutions tailor‑made for association executives to understand and activate today’s multigenerational workforce, address the looming membership tipping point before it breaks their models, and ensure the future of our industry is driven by intention and design—not left to chance.

Where Revenue Excellence Takes the Stage

Gold‑standard ideas. Keynotes that spark action. Conversations you can’t have on a webinar. The RevUP agenda is built for revenue leaders who want practical, real-world strategies they can put to work right away.

Professionals for Association Revenue (PAR) is a CAE Approved Provider.
asaecenter.org/cae

Professionals for Association Revenue (PAR) is a CAE Registered Provider. The program(s) linked below meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer that has been approved for CAE credit will clearly identify the number of CAE credits granted for full participation. We will maintain records of your participation in accordance with CAE policies. For more information about the CAE credential or Registered Provider program, please visit www.asaecenter.org/cae.

Tuesday, November 3, 2026

RevUP Launch Party

Wednesday, November 4, 2026

Breakfast of Champions: Fueling Revenue Excellence

Main Stage Keynote | From Stakes to Strength: The Membership Tipping Point

From Stakes to Strength: The Membership Tipping Point

Phil Putnam, Workplace Strategist

Associations are in a high‑risk era as the multigenerational workforce evolves and people’s relationships with associations become more complex. Gen Z membership growth is at a standstill, the future leadership pipeline is cracking as Gen X professionals are laid off in record numbers, and revenue of all types is harder to win.

The same multigenerational shifts that are disrupting membership are also reshaping where nondues revenue will come from next—and the associations that excel are the ones that design for both together. The real questions become: What will people pay for if not dues? And what is the smartest way for suppliers and providers in your market to reach them?

Partner Break: Connect, Consult, Collaborate

Main Stage Keynote

Networking Lunch

Lead, Learn and Earn (concurrent sessions)

Partner Break: Connect, Consult, Collaborate

Lead, Learn and Earn (concurrent sessions)

Inside the PAR Revenue Playbook

This session introduces PAR’s new, practical roadmap for modern association revenue, featuring the Book of Knowledge, Competency Model, and Skills Assessment that leaders can use to build and benchmark high-performing revenue teams. You’ll explore the core capabilities that drive revenue excellence, identify gaps and strengths in your own organization, and leave with a concrete framework to plug into your organization's revenue strategy.

Community Excellence: Pay It Forward

Revenue Royale Reception

Thursday, November 5, 2026

Breakfast of Champions: Peer Insights & Playbooks

Revenue Excellence Lightning Talks

Partner Break: Final Connections

Revenue Excellence Closing Workshop & Commitments

*NOTE: Agenda is subject to change.

LEAD

Empower your team and enhance your programs to drive sustainable revenue growth and organizational strength.

LEARN

Discover innovative approaches that balance mission-driven purpose with effective revenue expansion.

EARN

Explore actionable strategies and tactics designed to boost your association’s financial performance and resilience.