April 27–May 1, 2026
In Person in Washington, D.C. + Online Everywhere
Ignite Growth. Elevate Influence. Drive Your Mission Forward.
SPOTLIGHT: FOR C-LEVEL AND REVENUE LEADERS
From Mission to Market, Aligning Leadership and Revenue Engines
THURSDAY, APRIL 30 | 8:30 am - 4:15pm | Convene Hamilton Square, Washington, D.C.
Align your leadership vision and revenue engines in one focused day, clarifying your value story and strengthening executive–revenue team collaboration to drive measurable growth for your association.
MONDAY
April 27 | 12:00–12:45 pm
Meet PAR & Your Association Business Community
For All Association Pros & Partners
Virtual [Online Everywhere]
Kick off Association Business Week with a free virtual open house for association executives and business leaders who want to rethink what “association business” can be. In a relaxed, conversational hour, you’ll explore PAR’s view on revenue, meet the team, connect with peers, and preview the week.
TUESDAY
April 28 | 2:00–3:30 pm
Mission-Driven Sales for Every Association Professional
For All Association Pros & Partners
Virtual [Online Everywhere]
Join a 90‑minute virtual event designed to energize and equip association professionals to drive mission‑aligned growth. Discover how a mission‑driven sales mindset can live in every role, fueling greater impact, deeper relationships, and more sustainable revenue.
WEDNESDAY
April 29 | 5:30–8:30 pm
Association Leaders in Business Dinner
SOLD OUT
Washington, D.C.
Join a select group of association executives for an intimate evening of candid conversation on growth, governance, and the future of revenue. This curated dinner lets you compare notes with peers, pressure‑test ideas, and build trusted relationships that support bold, mission‑driven decisions.
THURSDAY
April 30 | 8:30 am–4:15 pm
Aligning Leadership and Revenue Engines
For Association C-Level and Senior Revenue Leaders
Convene Hamilton Square, Washington, D.C.
Spend a focused day aligning your leadership vision with the sales engines that power it. Through strategic discussion and hands‑on learning, you’ll clarify your value story, strengthen collaboration between executives and revenue teams, and leave with concrete next steps to turn mission into measurable growth.
FRIDAY
May 1 | 12:00–12:45 pm
Big Takeaways, Fresh Ideas, and What’s Next
For All Association Pros & Partners
Virtual [Online Everywhere]
For all association pros & partners
Virtual [Online Everywhere]
Close out Association Business Week with a free virtual debrief that gathers the week’s best insights into one lively session. PAR facilitators and select speakers will share top takeaways, answer questions, and help you turn the week’s energy into practical next steps.
Member expectations are rising, traditional revenue is flattening, and boards are asking harder questions.
Association Business Week equips leaders and sales pros with the language, tools, and confidence to put intentional revenue strategy at the heart of organizational decisions.
One week, five experiences that connect strategy, sales, and leadership
Designed for executives, sales pros, and anyone responsible for business development and revenue
Built on PAR’s belief that mission and revenue are inseparable
The Future of Association Revenue
Revenue turns bold association missions into sustainable realities
PAR is championing a mindset shift from “we help sales when needed” to “we are all responsible for sustainable, mission-funding revenue.” The future-focused associations treat business development as a core leadership discipline, give revenue a permanent seat at the strategic table, and equip staff at every level with the language and tools to speak confidently about value and outcomes. It’s a move toward proudly connecting growth with impact, so associations can fund bigger ideas, weather disruption, and deliver stronger results for the professions and industries they serve.
Not a PAR member?
Suppose your biggest barrier to revenue generation disappeared overnight—what would you be able to do?
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You’d finally have the freedom to build instead of constantly compensating.
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You could invest in the programs, talent, and technology you know your members need—without having to “make do” or delay bold ideas.
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You’d be able to say yes more often: yes to piloting new offerings, yes to experimenting with pricing and packaging, yes to meeting members where they are with better experiences and support.
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You’d move from defending the status quo to confidently leading your community into what’s next, backed by the revenue to sustain it.
Association Business Week is Proudly Supported by:
Request Invite
Association Leaders in Business Dinner [Invitation Only]
Wednesday, April 29 | 5:30-8:30 pm
Washington, DC