Why Join PAR:
Advancing Mission Through Business Success
Mission success relies on financial strength—revenue generation powers the resources that make impact possible. While purpose and mission are foundational, sustaining progress requires organizations to build strong revenue streams that feed their resource engine. PAR is a membership community for association professionals with revenue accountability, uniting executives who drive business growth so mission fulfillment and financial health advance together for lasting organizational success.
Shared Point of View
PAR is an association built for association executives who focus on the business and revenue success of their organizations. Members typically hold roles with direct accountability for revenue—whether in business development, sales, education, events, or membership—and share a vested interest in advancing association business. By supporting those who are accountable for revenue growth, PAR empowers association teams to fuel their mission work with strong business results.
Built for Your Team
PAR membership suits association executives across levels and functions that impact revenue generation:
- C-Level: Chief Operating Officer (COO), Chief Revenue Officer (CRO), Chief Marketing Officer (CMO), Executive Director, Deputy Executive Director
- Senior Directors and VPs: Industry Relations, Membership, Education and Programs, Sales and Partnerships
- Directors to Specialists: Sales Directors, Business Development Managers, Sales Managers, Program Managers and Marketing Directors
"I wish PAR was here earlier in my career, but I'm glad it's here now."
John Bacon
VP, Sales & Partner Experience at ASAE
The PAR membership community includes
501(c)(6) and 501(c)(3) organizations of all sizes:
Alignment with Your Organizational Goals
Cost-Benefit Analysis
Investing in PAR membership brings clear returns:
- Typical sales training costs range from $400 to $3,000 per employee, often averaging around $2,000 annually.
- The skills and insights gained through PAR’s programs translate into increased revenue opportunities and organizational growth, making it a strategic investment.
- Access to exclusive resources and peer networks without heavy individual investments.
Strategic Revenue Impact and Organizational Growth
Membership supports your organization's objectives by enhancing the capability and capacity of your team.
- 86% of association leaders say their business development strategy is underperforming or nonexistent, highlighting a critical need for improvement.
- Revenue generation is a vital part of the resource engine that drives an association to fund operations, programs, advocacy, and mission impact.
- Developing strong revenue capabilities helps associations better monetize events, partnerships, and digital offerings.
- Building this expertise across roles strengthens financial health and sustains mission impact.
Value of Membership
PAR delivers value through its targeted focus on revenue generation, offering
- Professional development and peer learning with a sharp business development perspective.
- Connection to a diverse network of association business leaders across various functions and organization sizes.
- Access to specialized resources, industry research, and practical tools tailored for association revenue challenges.
Programmatic Offerings
Members benefit from a robust mix of learning experiences and practical tools:
- Live Experiences: Monthly virtual programming; in-person events like the PAR PopUPs and the annual RevUP Summit.
- Peer-to-Peer Learning: Accelerator Group cohorts that provide deep dives on prospecting, LinkedIn for lead generation, cross-departmental collaboration, and more.
- Tools You Can Use: A comprehensive toolbox and resource directory, ongoing industry research, and Competency Model to guide skill development.
Recent topics covered include outbound membership sales, monetizing content, reimagining sponsorships, and corporate partnerships. The upcoming RevUP Summit will address competitive advantage, pitching strategies, AI in sales, education course design, and next-gen member engagement.
PAR’s Growth & Future Focus
PAR has experienced rapid growth, expanding membership by over 70% in 2024.
The RevUP Summit attracts 300 association business leaders, further enhancing community engagement.
Looking ahead, PAR is dedicated to refining business development capabilities for association executives by developing a Competency Model and Body of Knowledge. These will bring peer-reviewed frameworks to programming and coaching, helping members assess gaps, strengthen skills, and elevate revenue generation effectiveness.