Multiview Joins the Professionals for Association Revenue ‘Pathway PARtner’ Program  

Towson, MD, January 28, 2025 – Professionals for Association Revenue (PAR), the leading community dedicated to advancing association business success, announces Multiview as its newest Pathway PARtner. This partnership reflects a shared commitment to better business outcomes for associations and recognizes revenue health as a crucial priority for associations and nonprofits.

By connecting associations to their audiences through digital media, Multiview helps associations engage and grow their membership while earning additional revenue through advertisement sales.

"With hundreds of association partners, Multiview serves as an extension of our partners' teams while staying true to their organizational missions,” said Jon Smith, Multiview EVP Strategic Partnerships. “PAR offers a collaborative space where associations can exchange insights and strategies for growth and financial sustainability. I believe that every successful partnership begins with a shared vision. Like Multiview, PAR and the entire leadership team are deeply committed to serving the association community with passion and dedication. That’s why we’re thrilled to be a Pathway PARtner in 2025.”

PAR unveiled the Pathway PARtners in 2024 to connect PAR members with trusted solution providers who value the business sustainability of their association clients. Pathway PARtners are aligned with PAR’s work and initiatives focused on association sustainability through improved business development practices and ideas.

“We are pleased to welcome Multiview to our team of Pathway PARtners,” said Sean Soth, PAR Advisory Board Chairman. “Multiview understands the value of strategic communications in connecting with association audiences and improving business outcomes. Their tailored approach to each association partner illustrates their unique ability to better connect associations to their members through communication and engagement strategies.”

Multiview has partnered with more than 850 associations to attract and engage members with digital content and advertising campaigns. Additionally, the increased revenue generated from digital properties and publications allows their association partners to fund critical programs and staff resources. To learn more about partnering with Multiview, visit Multiview.com/association.

###

About Professionals for Association Revenue (PAR): PAR is pioneering the home for association business development.  With a membership that includes experienced experts from within the association community, PAR offers the opportunities, strategies and techniques in revenue generation that lead to better business outcomes for associations. Learn more about membership for your association at www.myPAR.org or register for the annual RevUP Summit www.revupsummit.org.

About Multiview: Multiview is committed to helping associations attract, engage and retain members with advanced digital marketing and communication tools. That's why for the past 20 years hundreds of associations have trusted Multiview as their strategic partner. In addition, Multiview makes it easy for associations to earn revenue from their digital properties and publications so they can fund critical programs and staff resources.

Contact Information
Carolyn Shomali, Director of Content
Professionals for Association Revenue (PAR)
myPAR.org