PAR Member Accelerator Groups
PAR members receive access to these structured peer-to-peer groups for industry insights, guidance and collaboration
The PAR Member Accelerator Groups focus on specific aspects of association business and are designed to promote direct exchanges among practitioners and leaders in those areas. By facilitating these direct exchanges, the Business Development Accelerator Group and the Marketing Accelerator Group create a dynamic, peer-to-peer learning environment that enhances and accelerates professional growth within specific areas of association business.
Business Development Accelerator Group
The Business Development Accelerator Group, within the PAR community, is tailored for ambitious business development professionals aiming to sharpen their skills, broaden their professional connections, and maintain a competitive edge in the dynamic sales landscape. This collaborative platform empowers account executives and sales managers to exchange insights, learn from fellow practitioners, and craft innovative strategies that drive sales success, both for their organizations and throughout their careers. By fostering a supportive environment rich with opportunities for learning, networking, and professional growth, the Business Development Accelerator Group enables its members to thrive alongside like-minded peers.
Leadership
Chair: Dan Cole
Senior Director, Exposition Sales, AVIXA
MAY
LinkedIn for Lead Development
Unlock LinkedIn's full potential as a powerful B2B sales tool. This session with LinkedIn strategist Colleen McKenna will teach you how to connect strategically with decision-makers, utilize advanced targeting features, and transform your prospecting approach. Learn to develop authentic, results-driven strategies that build meaningful professional relationships, foster valuable partnerships, and uncover new business opportunities.
Outcome:
You'll leave with actionable steps to leverage LinkedIn's capabilities.
Speaker:
Colleen McKenna
CEO, Founder
Colleen McKenna launched Intero Advisory for individuals and companies focused on increasing their sales and talent initiatives. Since 2011 Intero Advisory, a LinkedIn consulting, coaching and training firm has been engaged by more than 750 companies who have increased their presence, revenue and hiring opportunities applying Colleen’s insight, strategy, and techniques.
The Intero team, over 24 months sourced more than 150,000 LinkedIn profiles for clients across the country for lead generation and recruiting. On behalf of one client, Intero secured more than 3.5 million dollars in new revenue and more than 125 new members.
With a personal approach to business, Colleen and Intero shake up the status quo with Intero’s It’s Business, Not Social™ framework. Their process is proven, practical, strategic and designed with best practices and authenticity in mind.
Upcoming Topics
July: Organizational Synergy: Driving Collaborative Success
- Speaker: Brittany Shoul, MCI USA
September: Outbound Membership Sales
- Speaker: Amy Burke, SWANA
Marketing Accelerator Group
From member prospecting to event registration goals and strategic partnerships, marketing executives are at the intersection of customer value and revenue maximization for their association. The Marketing Accelerator Group, within the PAR community, is designed for revenue-savvy marketers who drive financial growth through strategic marketing initiatives. This exclusive group brings together forward-thinking marketing leaders who understand the critical role of marketing in maximizing customer lifetime value and generating sustainable revenue streams.
Leadership
Chair: Nikole TenBrink, MPA, CAE
Vice President, Marketing, Advertising Research Foundation
JUNE
Open Forum: Maximize your marketing impact on a budget!
This session is all about resourcefulness. Bring your best tool or tip for doing more with less – think clever software hacks, free platforms, time-saving automation, or innovative content repurposing strategies. We'll swap ideas and build a collective toolkit for overcoming budget and staff limitations. Learn practical solutions for boosting ROI, streamlining workflows, and achieving significant results, even with limited resources. Leave with a wealth of actionable strategies to implement immediately and elevate your marketing performance.
Outcome: Walk away with several ideas, tips and tools to maximize your outcomes.
Upcoming Topics
August: Breaking Down Walls: Building Relationships for Success
- Speaker: Erin Pressley, SVP, Education Training & Events, NRECA
October: Metrics that Matter: Proving Marketing's Value
7 Ways to Accelerate Your Growth
Targeted Focus
These groups are designed to concentrate on specific aspects of association business, allowing members with similar interests or challenges to connect directly.
Practitioner & Leader Interaction
The groups bring together both practitioners and leaders in particular areas, enabling peer-to-peer knowledge sharing and collaboration.
Networking Opportunities
By grouping members with similar focuses, the Accelerator Groups create a platform for professionals to build relationships and expand their professional networks.
Resource Sharing
Members can directly share resources, experiences, and best practices related to their specific area of association business.
Problem-Solving
The direct exchange format allows members to collectively address challenges and develop solutions specific to their area of expertise.
Learning & Development
Through peer-to-peer interactions, members can gain new insights and learn from others' experiences in their field.
Collaborative Environment
The groups foster a collaborative atmosphere where members can freely exchange ideas and information without intermediaries.
Access to Accelerator Groups
Access to Accelerator Groups is exclusive to PAR members. New cohorts will be formed in late 2025 for the following calendar year's term.
New members may apply to join an Accelerator Group when PAR membership is initiated. For more information, new members may contact Rita Nabhan.