Meet the PAR Team
Powered by purpose. Driven to learn, share and explore the experiences of great association teams. PAR's people thrive on the potential to improve business development culture with friends, colleagues and community!
Sean Soth
Sean Soth is the founder and Leadership Advisory Board Chair of Professionals for Association Revenue (PAR), a member community designed to help association teams grow revenue and build stronger business development cultures. Based near Baltimore with his wife and two boys, Sean has spent his career leading association teams across healthcare, education, legal, tech, engineering, and consumer sectors, always focused on better relationships, smarter programs, and healthier bottom lines.
He launched PAR in 2019 to create a place where association professionals and strategic partners could learn, share, and grow together around revenue and business impact. In his work with PAR, Hi‑Fidelity Group, and Webvent, Sean champions practical business development thinking — helping teams turn strategy into real results.
Signature Move: The Hi-Fi Engineer
Like a producer in the studio, Sean adjusts the mix — simplifying the message, sharpening the offer, and aligning partners, content, and community so the whole package sings.
Brittany McCarron
Brittany McCarron leads communications and events for Professionals for Association Revenue (PAR), where she shapes how members connect with PAR’s programs, content, and community. With a broad background in association conferences across publishing, food, healthcare, legal, and other sectors, she brings a deep understanding of how associations engage their audiences and build meaningful experiences.
In her role at PAR, Brittany and her team oversee member communications, event strategy, and program logistics, ensuring that every touchpoint reinforces PAR’s mission of learning, sharing, and growing a strong business development culture. She’s passionate about creating clear, engaging pathways for members to participate, learn, and grow together in the work that drives association revenue and impact.
Signature Move: The Harmonizer
Brittany synchronizes email, social, video, and events into one clear, consistent message and tone, so members always know where to go and what to do next.
Jen Smith
Jen Smith is the Executive Director of Professionals for Association Revenue (PAR), where she leads the overall strategy, member engagement, and program direction for the PAR community. With a strong background in association leadership, revenue strategy, and member-focused programming, Jen is responsible for advancing PAR’s mission and ensuring that members see clear value in every touchpoint.
Jen is passionate about building a vibrant, resource‑rich community where association professionals and partners can grow their skills, revenue, and influence together. Through cohorts, events, tools, and strategic partnerships, she helps members like you strengthen their business development capabilities and deliver greater impact within their organizations.
Signature Move: The Culture Compass
Jen aligns every decision back to PAR’s mission and culture, making sure programs, partnerships, and policies all reinforce who PAR is and who it serves.
Tiffany Teal
Tiffany Teal is the Director of Business Partnerships & Sales Analytics at Professionals for Association Revenue, where she leads PAR’s partnership strategy and helps sponsors and partners build meaningful, results‑driven relationships with the PAR community. With a background in business development across legal, life sciences, and food & beverage in both global and domestic markets, she brings a strategic, data‑informed approach to partnership design and revenue growth.
Tiffany is driven by authentic connection and partnership success, and she’s passionate about creating the best possible client experience for PAR partners. She’s laser‑focused on aligning partnership goals with member value, making sure every PARtnership is not just transactional, but a true win for all partners and the professionals they serve.
Signature Move: The Win‑Win Architect
Tiffany creates a clear, measurable value proposition for both partners and members, so every deal feels strategic and mission-aligned.
Chris Okenka
Chris’s signature move is ‘The Spark’ — the instant a member feels seen, connected, and like they’ve finally found their people in PAR.
Karim Cheikh
Karim Cheikh is the Director of Exhibits at Professionals for Association Revenue, where he brings precision, curiosity, and a builder’s mindset to every association client and project. With a diverse background in business development, sports, teaching, and law, he’s known for asking great questions, testing the right approach, and designing experiences that help association events and exhibits thrive.
Karim is passionate about creating seamless, high‑impact experiences for association teams and their partners, whether that’s an exhibit floor, a sponsorship activation, or a special event program. He’s always focused on what will actually move the needle for revenue, engagement, and partner satisfaction.
Signature Move: The Experience Originator
Karim’s signature move is designing exhibit and event experiences that feel intentional, smooth, and highly effective — turning a floor plan into a revenue‑driving asset.
Monica Williams
Monica supervises Professionals for Association Revenue’s community development, bringing over two decades engaged in markets including finance/banking, health, law, bioscience and food technology. Monica’s experience with partner correlation, finance support, and strategic development allows her continued passion to engage with and ensure partner success.
Signature Move: The Dot Connector
Monica connects the dots behind the scenes, bringing members, partners, and complex moving parts into alignment so everyone can succeed together.
Kathryn Deen
Kathryn Deen is the Director of Editorial for Professionals for Association Revenue (PAR), where she leads the development of PAR Pulse and oversees original content that amplifies member voices, advances industry conversations, and brings clarity to the evolving landscape of association revenue.
Kathryn is an accomplished editorial and communications professional with 15 years of experience in storytelling, publishing, and content strategy. She champions thoughtful, impact-focused content that elevates purpose-driven leadership and innovative thinkers. Kathryn’s bylines span global, national, regional, and hyper-local publications, from newsstand magazines to association newsletters. Kathryn brings a keen editorial eye and a passion for connecting audiences with meaningful stories that matter.
Signature Move: The Story Alchemist
Kathryn’s signature move is turning member insights and strategy into clear, human, and actionable stories that make every PAR member think, ‘I can do that on Monday.’
Brian Egan
Brian Egan is a communications leader and strategist who helps organizations turn clarity into connection—and connection into action.
With deep experience supporting global, highly regulated, and fast-growing organizations, Brian specializes in building comprehensive communications strategies that align teams, support collaboration, and create engagement across diverse audiences. His work sits at the intersection of storytelling, strategy, and systems thinking, helping leaders and organizations communicate not just what they are doing, but why it matters.
Early in his career, Brian learned an important lesson: communication only works when it’s honest. He never wanted to be the professional standing in front of a camera saying, “Cigarettes aren’t that bad for you.” Instead, he has built his career partnering with organizations that are doing meaningful work in the world—and that see communication as a lever for trust, alignment, and long-term impact.
Brian is known for creating collaborative, engaging environments where stakeholders feel heard, informed, and empowered. Whether working with executive teams, cross-functional groups, or global partners, he brings a practical, people-first approach that helps organizations move from complexity to clarity.
Signature Move: The Clarity Conductor
Brian's signature move is bringing clarity to complex ideas so that PAR members and partners can engage fully, align easily, and extract maximum value from PAR initiatives.