Mastering Brand Storytelling
1.0 Credit Hour for Live Attendance. Join today >
Building on Park Howell’s popular ABT (And, But, Therefore) framework and his highly praised session at the RevUP Summit, Park returns to PAR by popular demand to lead this session. Participants will be introduced to StoryCycle Genie™, an AI-powered tool that helps leaders quickly craft clear, compelling brand stories. The session combines hands-on ABT training—a practical storytelling tool central to Park’s Story Cycle System™—with guidance on using StoryCycle Genie™ to analyze and refine brand narratives, identify audience insights, and generate focused messaging. Attendees will leave equipped with actionable skills and tools to efficiently create authentic, engaging brand stories that drive results.
Park Howell
Founder
Park Howell is known as The World’s Most Industrious Storyteller having grown purpose-driven brands by as much as 600 percent. He is a 35+ year veteran of the advertising industry and hosts the popular weekly Business of Story podcast, author of Brand Bewitchery, and co-authored The Narrative Gym for Business. He is sought after internationally to help leaders excel through the stories they tell.
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