Case Study: How EDUCAUSE Changed Their Culture to Embrace Partnerships
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Discover how your organization can revolutionize corporate partnerships by implementing strategic cultural shifts. Learn EDUCAUSE’s transformative approach to moving beyond transactional interactions, gaining leadership buy-in, and creating meaningful collaborations. This session reveals practical strategies for aligning corporate partnerships with organizational goals, overcoming internal resistance, and developing sustainable engagement models that drive business success and broader institutional objectives.
Key Takeaways
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Understand the critical role of organizational culture in developing successful corporate partnerships
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Gain practical strategies for gaining leadership buy-in and implementing meaningful partnership programs
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Learn how to transform corporate partnerships from transactional exchanges to strategic, relationship-driven collaborations
Leah Lang
Director of Corporate Engagement
At EDUCAUSE, Leah’s mission is to develop strategic relationships and launch innovative initiatives that unite academic institutions and suppliers. As Director of Corporate Engagement, she focuses on reshaping the corporate experience through collaborative, transformative partnerships. Her team’s work has led to the creation of a new partnership program, a new partnership event, and additional professional learning opportunities.
Dan Kowitz
Founder and CEO, JSB Partnership Consultants
JSB Partnership Consultants’ work is led by Founder and CEO, Dan Kowitz, a mindful leader with 33 years of association revenue acceleration, brand sponsorship strategy, client leadership, staff management and business operations. He is a professional with deep experience in fast-paced team environments within the association, brand, cause, cultural, entertainment, nonprofit, retail, sports and other sectors. His professional experience includes positions at IEG, the American Bar Association, the Museum of Science and Industry, Target and Ameritech. JSB’s recent clients include Air & Waste Management Association, American Association of Oral and Maxillofacial Surgeons, Food Bank for NY
City, International Association of City & County Managers, INCPAS, Investigative News Network, EDUCAUSE, Minnesota Science Centre, Philadelphia Bar Association and many others.
Connie Ferger
Associate Director, Marketing
At EDUCAUSE, Connie leads a team dedicated to crafting and implementing multi-channel marketing strategies that effectively promote products and services to EDUCAUSE’s diverse membership. Her team specializes in marketing for recruitment, member engagement, research, events, and professional development. As the Associate Director of Marketing, Connie also plays a key role in shaping the association’s paywall and content strategy. Her team collaborated closely with the Corporate Engagement team to develop and market the new partnership program and provides continuous support to ensure its ongoing success.
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Professionals for Association Revenue (PAR) is a CAE Registered Provider. The program(s) linked below meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer that has been approved for CAE credit will clearly identify the number of CAE credits granted for full participation. We will maintain records of your participation in accordance with CAE policies. For more information about the CAE credential or Registered Provider program, please visit www.asaecenter.org/cae.