Cash In, Cut Costs: Winning Revenue Tactics for Your EXPO and Sponsorship Programs

1 Credit Hour for Live Attendance. Join today >

Wed, February 18, 2026 - 2:00PM - 3:00PM (EDT)

Unlock the secrets to boosting your expo and sponsorship financial performance in this interactive session designed for revenue-driven event and association professionals. You’ll explore creative and innovative strategies to elevate your sponsorship program, uncover practical ways to cut costs without compromising the attendee or exhibitor experience and leave with exclusive Excel formula driven cheat sheets. Whether you’re looking to drive immediate improvements or build a long-term roadmap for financial event sustainability, this session delivers the tools and insights you need. Don’t miss this opportunity to take your EXPO and sponsorship success to the next level. You’ll learn:

  • Key strategies to enhance sponsorship revenue and boost the overall financial performance of your EXPO.
  • Cost-reduction techniques that maintain or even improve the quality of the show experience.
  • How to apply a practical cheat sheet of actionable tips for both immediate and long-term improvements, and use a cost/opportunity template to audit sponsorship programs.

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Professionals for Association Revenue (PAR) is a CAE Approved Provider.

asaecenter.org/cae

Professionals for Association Revenue (PAR) is a CAE Registered Provider. The program(s) linked below meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer that has been approved for CAE credit will clearly identify the number of CAE credits granted for full participation. We will maintain records of your participation in accordance with CAE policies. For more information about the CAE credential or Registered Provider program, please visit www.asaecenter.org/cae.