Cash In, Cut Costs: Winning Revenue Tactics for Your EXPO and Sponsorship Programs
1 Credit Hour for Live Attendance. Join today >
Unlock the secrets to boosting your expo and sponsorship financial performance in this interactive session designed for revenue-driven event and association professionals. You’ll explore creative and innovative strategies to elevate your sponsorship program, uncover practical ways to cut costs without compromising the attendee or exhibitor experience and leave with exclusive Excel formula driven cheat sheets. Whether you’re looking to drive immediate improvements or build a long-term roadmap for financial event sustainability, this session delivers the tools and insights you need. Don’t miss this opportunity to take your EXPO and sponsorship success to the next level. You’ll learn:
- Key strategies to enhance sponsorship revenue and boost the overall financial performance of your EXPO.
- Cost-reduction techniques that maintain or even improve the quality of the show experience.
- How to apply a practical cheat sheet of actionable tips for both immediate and long-term improvements, and use a cost/opportunity template to audit sponsorship programs.
Rich Vallaster
Senior Director, Industry Relations and Community Engagement
Rich Vallaster, CEM, DES, is Personify’s Senior Director of Industry Relations and Community Engagement. His career, deeply rooted in the events and association industry, has seen him collaborate with some of the most prominent associations, organizations, tradeshows, and events. As the Center for Exhibition Industry Research Council Chair (CEIR) and a dedicated member of the International Association of Exhibitions & Events (IAEE) and American Society of Association Executives (ASAE), Rich is actively involved in shaping the industry’s future.
Rich’s expertise has been recognized in leading publications such as The New York Times, Associations Now, Trade Show Executive Magazine, Skift Meetings, Meetings Today, Convene Magazine, and the Trade Show News Network.
His influence extends beyond the written word. He serves on several advisory committees and regularly speaks at prestigious events such as the ASAE Annual, ASAE MMC + TEC, AMCI, VSAE, PCMA, and Expo! Expo!, engaging with associations and event organizers. Additionally, Rich teaches in the IAEE Certified Events Manager program and has instructed undergraduate and accelerated MBA courses at Hood College.
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Professionals for Association Revenue (PAR) is a CAE Approved Provider.
Professionals for Association Revenue (PAR) is a CAE Registered Provider. The program(s) linked below meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer that has been approved for CAE credit will clearly identify the number of CAE credits granted for full participation. We will maintain records of your participation in accordance with CAE policies. For more information about the CAE credential or Registered Provider program, please visit www.asaecenter.org/cae.