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GOAT 2024: Advancing Association Business

Wed, January 15, 2025 – 2:00PM – 3:00PM (EST)

Amy Lestition Burke, Dan Cole, Robb Lee, Lewis Flax, Erin Pressley, CAE

Join these “greatest of all time” association revenue producers as we celebrate 12 months of great conversation, learning, and subject matter leadership. Selected thought leaders will reflect on their year and share what they believe…

3 Pierre Award finalists on stage with PAR Chair Sean Soth during the 2023 RevUP Summit, discussing how non-dues revenue plays a critical role in maintaining their financial health.

3 Associations Show Why Non-Dues Revenue Is Crucial for Association Sustainability

By now, associations understand that non-dues revenue plays a critical role in maintaining their financial health. This financial strength is not just about keeping the association up and running-it enables associations to advance their mission,…

Attendees gather at the RevUP Summit to learn about association business development

RevUP 2024: Must Attend Event for Association Leaders

Maintaining the revenue health of an association is more crucial than ever. For C-suite executives, this responsibility goes beyond simply balancing the books; it involves strategically positioning the organization to thrive amidst shifting member needs and evolving market dynamics. Learn about PAR’s association professionals event, the RevUP Summit.

Streamlining for Success: A Strategic Approach to Association Media Programs

Association leaders searching for both relevancy and new non-dues revenue streams may be tempted to chase every new association media trend. But there’s a better approach. Read the article to uncover the three questions you’ll want to consider before adding a new media program.

Unlocking New Revenue Streams: Key Takeaways from 2024 ASAE Annual Meeting’s Non-Dues Revenue Sessions

Non-dues revenue for association growth was front-and-center at the 2024 ASAE Annual Meeting. Over 15 education sessions, 2 receptions, and numerous exhibitors examined the importance of non-dues revenue, highlighting various types of non-dues revenue program development. Lori Zoss Kraska and Bruce Rosenthal take a look at seven key themes of non-dues revenue that emerged from the conference and networking opportunities.

Leadership Assessment - Supporting Non-Dues Revenue Generation - PAR toolbox

Leadership Assessment Supporting Non-Dues Revenue Generation

As an association CEO, you are uniquely positioned to advocate for your programs that sustain the mission and generate revenue. Use this step-by-step self-assessment to determine your readiness to support non-dues revenue efforts.

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Press Release: MCI USA Joins PAR as Pathway PARtner

Towson, MD, July 31, 2024 – Professionals for Association Revenue (PAR), the leading community dedicated to advancing association business success, recently announced that MCI USA is now a Pathway PARtner. This relationship signifies MCI USA’s deep commitment to the business sustainability of their association clients and the impact revenue health can have on the industries associations serve.

MCI

Since 1987, MCI has helped brands, associations and not-for-profit organizations solve their challenges through unforgettable experiences and strategies to support organizational growth.

Association Business is Easier to Define Than You Think

Our associations require an intentional business approach to fulfill our missions. But what does high-performing business actually look like? That’s what PAR set out to determine in the inaugural season of the Association RevUP podcast.…

How the Right Strategy Guides Effective Hiring for Associations

While a business development strategy undoubtedly guides our association’s sales efforts, there’s another benefit that is often overlooked – hiring the right people to execute that strategy. Read the article to learn why.