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As an association CEO, you are uniquely positioned to advocate for your programs that sustain the mission and generate revenue. Use this step-by-step self-assessment to determine your readiness to support non-dues revenue efforts.
Towson, MD, July 31, 2024 – Professionals for Association Revenue (PAR), the leading community dedicated to advancing association business success, recently announced that MCI USA is now a Pathway PARtner. This relationship signifies MCI USA’s deep commitment to the business sustainability of their association clients and the impact revenue health can have on the industries associations serve.
Since 1987, MCI has helped brands, associations and not-for-profit organizations solve their challenges through unforgettable experiences and strategies to support organizational growth.
Our associations require an intentional business approach to fulfill our missions. But what does high-performing business actually look like? That’s what PAR set out to determine in the inaugural season of the Association RevUP podcast.…
While a business development strategy undoubtedly guides our association’s sales efforts, there’s another benefit that is often overlooked – hiring the right people to execute that strategy. Read the article to learn why.
Our associations have access to a vast amount of data. When we approach data with an intentional and strategic approach, we can use it to drive effective business decisions. But, the sheer volume and complexity…
As corporate social responsibility (CSR) is a growing area of interest for associations to consider for sponsorship and partnership opportunities, both association leaders and business development executives have a unique opportunity to foster relationships that drive non dues revenue, provide member value, and increase visibility.
Are you tasked with building and leading a new business development team from the ground up, or looking to level up your current leadership practices? Leading an effective sales team is both an art and a science.…
What are successful association media groups focusing on in 2025 to attract and secure advertisers? What does collaboration look like across media, events and programs? Join your peers for this discussion to hear what others…
Striking the Balance: Navigating Corporate Partnerships in the Intersection of C3 and C6 Initiatives
Ty Johnson, Lori Zoss Kraska, MBA, CFRE
As a mission-driven organization focused on the funds that drive your mission and the business outcomes that support that work, how does an organization achieve that delicate equilibrium in corporate partnerships within both 501(c)(3) and…