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Christine Melendes, Lauren Collins
As workforce generations shift, associations must continually reassess and refine their membership models to remain competitive and relevant. This session offers a comprehensive exploration of strategic shifts that can enhance membership engagement and value. Gain insights into five critical areas: engagement, value proposition, pricing, technology, and communication. By understanding these key considerations, you can transform and optimize your membership approach, ensuring sustained growth and member satisfaction. Join us to discover practical strategies and innovative solutions to take your membership model to the next level.
Building a successful partnership program is a multifaceted endeavor that requires foresight, strategy, and collaboration. Recognizing potential challenges early on can save your association significant time and resources to overcome them later. Learn how to overcome two common challenges in this article.
Episode 3 of PAR’s new podcast, Association RevUP, focuses on sales skills for business development teams. Park Howell of Business of Story points to a notable moment in American history to explain how association sales professionals can sell more by saying less.
Matchbox helps associations to develop new and sustainable revenue streams through their platform and services for the design and delivery of digital initiatives – dynamic online experiences designed to achieve strategic goals for revenue growth, education, or member engagement.
Episode 2 of PAR’s new podcast, Association RevUP, focuses on the top traits of effective sales leadership. Join APA’s Jodi Ashcraft as she shares one aspect of a sales environment that leaders shouldn’t overlook.
Towson, MD, May 28, 2024 – Professionals for Association Revenue (PAR), the leading community dedicated to inspiring association business development, today announced Matchbox as the first Pathway PARtner. This new partnership program connects PAR members with trusted solution providers who value the business sustainability of their association clients and the impact that revenue health can have on the industries associations serve. Pathway PARtners are aligned with PAR’s work and initiatives focused on association sustainability through improved business development practices and ideas.
Episode 1 of PAR’s new podcast, Association RevUP, focuses on the transformative impact of an association’s culture. Culture strategist and author Jamie Notter joins PAR to show how the words ‘value’ and ‘valued’ can make all the difference for your association. In this article, we look to the 2001 collapse of Enron to understand why.
The acquisition of a new member signifies the moment when someone acknowledges the value in your organization and its mission. Amy Lestition Burke is the CEO of the Solid Waste Association of North America (SWANA) and shares her insights into how any association can take a business approach to building its member community.
The phrase “culture of revenue” is emerging within associations. Essentially, it means to develop an environment in which everyone across all departments prioritizes the impact revenue has on the association’s mission. However, the question remains: Are associations ready to pay the price to turn a “culture of revenue” into a reality? Hear what three association and industry leaders have to say.
Study after study agrees – professionals want educational opportunities from their associations. But the array of available formats ranging from credentials to micro-credentials, webinars, and cohorts often leaves associations uncertain about the best options to offer. Learn what one PARtners @ Work says the solution could be.