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Business Development Must Haves: Top Executives Weigh In

Associations face growing pressure to deliver both revenue and relevance to their members and partners. A dedicated business development team that is strategically built and structured is essential to driving sustainable growth. In a recent virtual workshop, two members of the Professionals for Association Revenue (PAR) Leadership Advisory Board explored the key components of effective BD teams.

SCRS Site Solution Summit Prospectus

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RTDNA25 Prospectus

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AVIXA InfoComm Prospectus

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Executive Take: One Question That Matters Most

What’s one question every association should ask of a prospective service provider before a relationship begins? That’s the question we asked of service providers themselves in PAR’s Executive Take feature.

Association Business Development Check-In Meetings Agenda

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How to Turn the Volume Button Down on Volatility

Are associations facing unprecedented volatility? Or, is today’s climate simply a more intense version of the challenges they’ve long managed? More than 30 association executives gathered at the Yes & Headquarters in Alexandria, Virginia, to explore that question. Read the article for key takeaways from their discussion.

Mastering Brand Storytelling

Wed, October 15, 2025 – 2:00PM – 3:00PM (EDT)

Park Howell

Building on Park Howell’s popular ABT (And, But, Therefore) framework and his highly praised session at the RevUP Summit, Park returns to PAR by popular demand to lead this session. Participants will be introduced to…

Lean Startup at 10: Navigating Disruption and Opportunity in Today’s Association Landscape

Wed, September 10, 2025 – 2:00PM – 3:00PM (EDT)

Jamie Notter, Elizabeth Engel, Tiffany Dyar

Ten years of Lean Startup have taught us that the real key to innovation isn’t just new tools—it’s culture change. In a time of economic and regulatory shifts, association leaders must guide their teams to…

Meet a Member: Camille Walker, APHL

Camille A. Walker is the Manager of Corporate Relations for the Association of Public Health Laboratories (APHL) and is profiled in this month’s PAR “Meet a Member.”