PARtners at Work

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Event Sponsorship Reimagined: Meeting the Demands of Today’s Brands

Wed, June 18, 2025 – 2:00PM – 3:00PM (EST)

The landscape of event sponsorship is rapidly evolving, driven by changing consumer expectations, technological advancements, and a growing emphasis on social responsibility. In this session, we’ll explore cutting-edge trends reshaping the sponsorship arena. Emerging Trends…

Association Sales Mastery: Strategies and Tactics That Advance Business Development

Wed, May 14, 2025 – 2:00PM – 3:00PM (EST)

We’ll explore how associations can revolutionize their approach to business development by refining sales mastery in three interconnected domains: Continuous Learning and Professional Development: Continuous learning and coaching drive sales mastery by creating a dynamic…

Transforming Corporate Partnerships: Aligning Goals for Mutual Success

Wed, April 16, 2025 – 2:00PM – 3:00PM (EST)

Explore an innovative approach to reimagining corporate partnerships. We’ll delve into strategies for building a relationship-focused model that fosters strategic engagements, aligning partner objectives with organizational goals. Key topics include: Strategic Alignment: Transitioning from transactional…

Turning Content Into Cash: What Association Execs Can Learn from B2B Media

Wed, March 19, 2025 – 2:00PM – 3:00PM (EST)

Krystle Kopacz, Amy Hawkes Repke

For years, B2B media has been aggressively experimenting with revenue diversification, testing new products, services, data and subscription models and sales strategies. What can we learn from their success? In this session, Krystle Kopacz, CEO…

LinkedIn Tips For Building a Strategic Network

This LinkedIn guide will help you make a lasting impression by enhancing your LinkedIn profile, building a strategic network, engaging effectively with content, and mastering follow-ups. Use these tips to build meaningful connections all year long, and particular before and after attending an in-person conference.

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Press Release: Society for Interventional Oncology Honored with Prestigious Pierre Award for Unprecedented Fundraising Achievement

Towson, MD, November 20, 2024 – The Society of Interventional Oncology (SIO) has been honored with the esteemed 2024 Pierre Award in recognition of its efforts in fundraising achievement. Hosted by the Professionals for Association Revenue (PAR) and awarded at the annual RevUP Summit, the Pierre Award recognizes the power of associations to enact impactful change within an industry through advancements in association business.

Executive Take: Business Outcomes

At the 2024 RevUP Summit, association business pioneers will gather to share ideas and learn the skills that can turn them into outcomes. This month’s Executive Take features the insights of some of the RevUP…

Press Release: Yes& Joins PAR as Pathway PARtner

Towson, MD, October 29, 2024 – Professionals for Association Revenue (PAR), the premier community focused on enhancing business success for associations, is excited to announce Yes& as its newest Pathway PARtner. This partnership reflects a shared commitment to better business outcomes for associations and recognizes revenue health as a crucial priority for associations and nonprofits.

Yes& Joins the Professionals for Association Revenue ‘Pathway PARtner’ Program

Yes& Agency

As associations continue to evolve in the digital age, Popshap remains at the forefront of innovation. The company is committed to developing new technologies that will help associations thrive in an increasingly competitive landscape.

RevUP 2024: Convince Your Boss

Professional development opportunities like the RevUP Summit elevate your work and the outcomes of your association. Here are five ideas to help you share the value of RevUP with your leadership team.