PARtners at Work
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It’s time for associations to move from transactional revenue models to ecosystem-based value creation. In fact, it’s the most important shift associations can make today, says Teri Carden, COO of Insight Guide, an impact-driven software company founded in 2022.
“I’m talking about shifting the mindset from ‘What can my association sell to my members?’ to ‘How can my association create value exchanges across the entire industry?’” Carden tells PAR.
Towson, MD, March 18, 2026 — Professionals for Association Revenue, a leader in advancing association sustainability and business development excellence, is proud to announce that CredSpark has joined as a Pathway PARtner — premier members aligned with PAR’s mission to help associations accelerate revenue strategies and deepen member engagement.
Association sales teams are under pressure to grow sponsorship revenue with fewer resources. In her RevUP 2025 session, “AI-Powered Sponsorship Sales: Driving Revenue Through Intelligent Automation,” Amy Michalski shared how she transformed sponsorship sales at the Association of Intelligent Information Management by integrating artificial intelligence and automation into her daily workflow.
Towson, MD, March 12, 2026 — Professionals for Association Revenue is proud to announce Holmes Corporation as its newest Pathway PARtner. This collaboration reflects a shared commitment to strengthening association sustainability through strategic business development, professional education, and measurable revenue growth.
Quickly see how your sponsorship mix is performing year over year with a clear, event-ready revenue tracking workbook. Compare current sales to goal, visualize inventory, and spot where you’re leaving money on the table. Use…
Turn every “fun idea” into a structured business decision with this simple scoring tool for new sponsorship concepts. Your team can rate feasibility, attendee appeal, and perceived sponsor value on a 1-10 scale to prioritize…
This plug-and-play sheet helps you price branding and onsite assets with real math instead of guesswork, including production, labor, and venue fees. Automatically calculate true cost, margin, and recommended sponsor price for each opportunity. Hand…
As we wrap up the first quarter, many sales teams are taking stock of their progress toward Q1 goals. We’d love to hear how things are going for you and your team—are you on track to meet, exceed, or still working toward your sales quota? Take a quick moment to share your experience in our short poll below.
William Hutabarat is director of membership and business development for the Steel Erectors Association of America. He joined PAR in 2024. Here, Hutabarat shares how he expanded SEAA’s social media presence, explains how being an effective mentee brought him success, and reveals his association’s secret sauce. Plus, get to know him more in our rapid-fire Q&A.