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PAR Announces Holmes Corporation as Pathway PARtner to Advance Business Development Excellence for Associations

Towson, MD, March 12, 2026 — Professionals for Association Revenue is proud to announce Holmes Corporation as its newest Pathway PARtner. This collaboration reflects a shared commitment to strengthening association sustainability through strategic business development, professional education, and measurable revenue growth.

As part of the Pathway PARtnership, Holmes Corporation is partnering with PAR to deliver a comprehensive Business Development Competency Model — a structured framework that helps associations identify and address knowledge and skills gaps, optimize business practices, and create clear pathways for professional growth.

The Competency Model will provide associations with a framework outlining essential business development domains and skills, tools to assess current capabilities and pinpoint knowledge gaps, scalable learning pathways to develop staff, and a roadmap to strengthen revenue strategy and long-term sustainability.

“Our expertise in designing, producing, and promoting high-quality training and credentialing programs helps associations expand professional development pathways, deepen engagement, and achieve measurable impact — and we are excited to bring that experience to PAR to support the Association Business Development Competency Model,” says Josh Slayton, CEO of Holmes Corporation.

Holmes Corporation’s integrated approach — from market assessment to instructional design to global distribution and member-centric engagement solutions — complements PAR’s focus on sustainable growth and operational excellence.

“Holmes brings unmatched expertise in learning systems and member engagement solutions,” says Sean Soth, founder of PAR. “Its partnership with us strengthens the Pathway PARtnership community and equips associations with strategic tools to build internal proficiency and expand sustainable revenue.”

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About Professionals for Association Revenue: PAR is pioneering the home for association business development. With a membership that includes experienced experts from within the association community, PAR offers opportunities, strategies, and techniques in revenue generation that lead to better business outcomes for associations. Learn more about membership for your association at www.myPAR.org or register for the upcoming Association Business Week April 28-30, 2026 at https://myPAR.org/association-business-week/.

About Holmes Corporation: Holmes Corporation has a 50+ year history of partnering with world-class professional associations to elevate careers and drive sustainable growth. We help associations transform member engagement by delivering assessments, adaptive learning, certification preparation, and engagement portals that connect professionals with the right resources at every career stage. To date, our end-to-end partnership model has advanced 2.1 million careers across 200 countries, helping associations increase member value and retention, grow certification rates, and generate sustainable revenue while delivering measurable impact. For more information, visit www.HolmesCorp.com.

Contact Information
Brian Egan, Education Lead
Professionals for Association Revenue (PAR)
brian.egan@mypar.org
myPAR.org