insight guide pathway

Insight Guide Joins the Pathway PARtnership Community to Support Association Revenue Diversification

Towson, MD, April 14, 2026 — Insight Guide has joined the growing Pathway PARtnership community with Professionals for Association Revenue (PAR), bringing a new platform designed to help associations diversify their revenue streams while delivering practical value to their members.

As associations face increasing pressure to grow beyond traditional revenue models, many leaders are looking for solutions that strengthen member engagement and create sustainable non-dues revenue opportunities. Insight Guide was designed to address that challenge. It provides a business marketplace platform that connects association members with trusted industry suppliers while generating new revenue for the association.

By modernizing the traditional buyer’s guide model, Insight Guide helps associations transform supplier relationships into an ongoing engagement and revenue opportunity while providing suppliers with highly qualified leads and measurable return on investment.

“Associations today are actively searching for ways to diversify revenue while delivering meaningful value to their members,” said Sean Soth, founder of PAR. “Insight Guide understands the real challenges association leaders face and has created a platform that helps solve them — connecting members with the right solutions while creating a sustainable non-dues revenue opportunity for the organization.”

The Pathway PARtnership program brings together organizations that support PAR’s mission to strengthen association business development capabilities and advance sustainable revenue strategies across the association sector. Through this partnership, Insight Guide will collaborate with PAR to contribute ideas, tools, and strategies to help association leaders rethink how they approach supplier engagement, member value, and revenue diversification.

“At Insight Guide, we believe associations are uniquely positioned to create meaningful connections between their members and industry suppliers,” said Teri Carden, COO at Insight Guide. “Our platform was designed to help associations unlock a new category of revenue while equipping members with the insights and resources they need to solve real problems in their work. We are excited to partner with PAR and support the association community with practical tools and new ideas.”

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About Professionals for Association Revenue: PAR is pioneering the home for association business development. With a membership that includes experienced experts from within the association community, PAR offers opportunities, strategies, and techniques in revenue generation that lead to better business outcomes for associations. Learn more about membership for your association at www.myPAR.org or register for the upcoming Association Business Week April 27-May 1, 2026, at https://myPAR.org/association-business-week/.

About Insight Guide: Insight Guide is the brainchild of Andy Steggles, the co-founder of Higher Logic. The AI-enhanced platform utilizes advanced algorithms and data-driven insights to match associations with suppliers that align with their needs and preferences.

 

Contact Information

Brian Egan, Education Lead
Professionals for Association Revenue (PAR)
brian.egan@mypar.org
myPAR.org