cadmium pathway partner

Cadmium Joins the Pathway PARtnership Community to Help Associations Expand the Impact of their Educational Programs

Towson, MD, April 7, 2026 — Cadmium joins the Pathway PARtnership community with Professionals for Association Revenue (PAR), bringing a powerful suite of learning and engagement technologies designed to help associations maximize the value of their educational programs and event content.

Associations often rely on conferences, continuing education programs, and professional development offerings in order to deliver value to their members. Cadmium supports these efforts through an integrated platform that helps organizations manage event content, streamline continuing education programs, capture valuable insights from participant feedback, and extend the life of educational content beyond the event itself.

“Associations play a vital role in advancing professional knowledge within their industries,” said Sean Soth, founder of PAR. “Cadmium understands the importance of delivering high-quality educational experiences and provides the tools associations need to manage, measure, and extend the impact of their content. Their approach helps organizations turn learning moments into long-term value for members.”

The Pathway PARtnership program brings together organizations that support PAR’s mission to strengthen association business development capabilities and advance sustainable revenue strategies across the association sector. Now, Cadmium will collaborate with PAR to share insights and strategies that help association leaders strengthen educational programming, increase engagement with professional development offerings, and unlock new opportunities to deliver value through knowledge and learning.

“We believe learning experiences are the foundation of strong professional communities,” said Vicky Thompson, Chief Revenue Officer, at Cadmium. “Our partnership with PAR reflects a shared commitment to helping associations deliver meaningful educational experiences that support member growth, deepen engagement, and strengthen the overall impact of the organization.”

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About Professionals for Association Revenue: PAR is pioneering the home for association business development. With a membership that includes experienced experts from within the association community, PAR offers opportunities, strategies, and techniques in revenue generation that lead to better business outcomes for associations. Learn more about membership for your association at www.myPAR.org or register for the upcoming Association Business Week April 27-May 1, 2026, at https://myPAR.org/association-business-week/.

About Cadmium: Cadmium helps associations educate their members, strengthen their communities, and grow revenue through impactful events and continuing education programs. By unifying event, learning, and video technology, Cadmium makes it easier to deliver professional development, foster meaningful engagement, and create new non-dues revenue opportunities through events, certifications, courses, sponsorships, and on-demand content. Cadmium helps associations turn learning experiences into measurable value for their members and sustainable growth for their organizations.

 

Contact Information

Brian Egan, Education Lead
Professionals for Association Revenue (PAR)
brian.egan@mypar.org
myPAR.org