mci renews

PAR and MCI USA Continue Pathway PARtnership to Support Innovation, Engagement, and Revenue Growth for Associations

Towson, MD, March 31 — Professionals for Association Revenue (PAR) is proud to announce the continued Pathway PARtnership with MCI USA’s Sales Solutions division, reaffirming a shared commitment to helping associations strengthen their strategy, engage their communities, and drive sustainable revenue growth.

MCI, a global engagement marketing agency, brings together data-led strategy, creative solutions, communications, and immersive technology to help organizations remain relevant and grow in rapidly evolving markets. As part of MCI USA Association Solutions, the Sales Solutions division acts as a purpose‑built sales engine, helping associations optimize print, digital, exhibit, and sponsorship revenue, uncover new opportunities, and turn stronger revenue health into industry impact.

The Pathway PARtnership community brings together organizations that are aligned with PAR’s mission to advance business development capabilities across the association sector and create new pathways for sustainable revenue. As a returning Pathway PARtner, MCI USA Sales Solutions will continue to collaborate with PAR and its members to support thought leadership, industry programming, and practical resources designed to help associations strengthen engagement strategies and diversify revenue opportunities.

“Partnerships like this are critical to advancing the conversation around association revenue and growth,” said Sean Soth, founder of PAR. “MCI USA brings a powerful combination of strategy, creativity, and technology that helps associations reimagine how they engage their audiences and deliver value. The continued commitment to the PAR community reflects a shared belief that innovation and collaboration are essential to the future of associations.”

“At MCI, we believe revenue is a strategic asset that fuels mission and industry impact,” said Brittany Shoul, SVP, Revenue Strategy & Operations at MCI USA. “Our continued partnership with PAR reflects our commitment to elevating revenue capabilities across the association sector. We are committed to supporting associations so they can grow today, stay relevant tomorrow, and reinvest in what moves their industries forward.”

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About Professionals for Association Revenue: PAR is pioneering the home for association business development. With a membership that includes experienced experts from within the association community, PAR offers opportunities, strategies, and techniques in revenue generation that lead to better business outcomes for associations. Learn more about membership for your association at www.myPAR.org or register for the upcoming Association Business Week April 27-May 1, 2026, at https://myPAR.org/association-business-week/.

About MCI: MCI is a global engagement marketing agency. They design solutions that unleash the power of people to deliver innovation and growth for clients. Offerings include brand experiences; meetings and events; creative, content and communications; and consulting and community solutions. MCI is headquartered in Geneva, Switzerland, with a global presence in 60 offices and 31 countries. MCI’s U.S. headquarters is in the Washington, D.C., area with offices in Baltimore, Dallas, and Chicago.

 

Contact Information

Brian Egan, Education Lead
Professionals for Association Revenue (PAR)
brian.egan@mypar.org
myPAR.org