Customer Value: How do your Partnerships Measure Up?

March 31, 2021

For association industry partners (exhibitors, sponsors, advertisers), value can be defined by the desired outcome of a purchase measured against the cost or time required to conduct business with your organization. What area of value creation do you believe is most important to your industry partners in 2021?

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Poll: Product Development

February 2, 2021

Associations are working to pivot, create, re-position and re-launch program offerings for members and industry partners alike. Which phrase best describes your product/program development over the past year?

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Poll: Revenue Strategy

January 8, 2021

Organizations across the globe are facing a challenging time for sales/strategy alignment. One key ingredient for revenue strategy is forecasting based on sales pipeline. With the impact of COVID-19, which statement best describes your association’s forecasting approach to 2021?

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Poll: Time Management

October 8, 2020

Time management is a critical success factor for all business development personnel, but many associations include their BD teams in a large amount of non-sales activity.

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Poll: Return Business

September 25, 2020

Return business is the lifeline of all organizations, but working new customers is important to meet and exceed budgets.

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What’s the most important sales skill in the new 2020?

September 12, 2020

Selling in the new 2020 and beyond will require business development skills to evolve and adapt to new market conditions and opportunities.

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Poll: Value Proposition

September 10, 2020

An association’s value proposition often offers a key point of interest and investment for members and business partners alike.

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Poll: Projected Budget Performance 2023

Association Business Performance: What statement below best describes your association’s projected budget performance for 2023?

Poll: Does Your Association Have a Plan to Reach 2023 Goals?

Goals can be a motivating ideal for professionals and the teams they serve. How you and your association interact with those goals can make a difference in the personal and professional growth ahead in 2023. Is your association setting goals for the year ahead? Take this one question poll.

Poll: What Role Does Your Board Play in Developing Revenue?

Some association boards provide oversight and guidance on revenue programs and profit and loss. 21st century business development continues to require leadership, direction and vision as a key ingredient to revenue success.

Poll: Association Revenue Forecasting is Cloudy With a Chance of ROI

Association revenue forecasting takes many shapes depending on the department. Take this one-question poll to share how your association is forecasting for revenue.

Poll: Does Your Association Have a Fresh Perspective on Partnerships?

Corporate sponsorship goes beyond selling conferences and events. A strong corporate partnership program can transform an association by providing the revenue needed to advance its mission. Is your association taking advantage of three key corporate partnership opportunities?

Poll: Mental Health and Your Association

The pandemic and its recovery have caused burnout, stress, and different types of anxiety among professionals in every industry. Take this one-question poll to share your association’s approach to mental health.

Poll: Creating Customer Connections that Count

As more organizations search for improved sources of revenue, including non-dues revenue, industry partner engagement is critical. Take this one-question poll to share your association’s engagement strategy.

Poll: Digital Non-Dues

Non-dues revenue is critical for association teams to grow, gain market share and innovate with industry partners. But working to gain approval, implementation and execution can sometimes cause analysis paralysis. Take this one-question poll to share how your association is approaching non-dues revenue.

Poll: When Finance and Sales Align

Shared organizational objectives are a critical success factor for associations. How is the relationship between your finance and business development? Take this 1-question poll to see how it compares with other industry peers.

Poll: Are Sales Skills More Important to Business Development than Ever?

The way organizations sell has changed forever as a result of the pandemic. More members and clients are looking for sales teams to help guide them through a process while providing insight or challenging their held presumptions about your membership, subscriptions, events and partnerships.

Poll: How Connected is Your Association?

Associations are industry touchstones for thought leadership, connection, and resources for professional development. The way associations engage on LinkedIn continues to evolve. As the largest professional network on earth, LinkedIn provides opportunities for association revenue producers to add value to their relationships while learning more about industry news and views. Is your team leading or losing out on LinkedIn?

2021 Poll Takeaways

Conducting monthly polls is one way PAR meets its mission of inspiring revenue growth through knowledge, resources and community. When we know how our peers are performing in specific areas, we can better assess our own approach to revenue health and growth. Check out the takeaways from some of our most answered polls of 2021.

Poll: Partner Programs

Many associations have had success with an enterprise approach to marketing and industry partnership. The opportunity for non-dues revenue and alignment can grow by matching solution providers to a program that helps them reach corporate objectives for visibility, thought leadership, and client engagement. Does your association provide a partner program that includes a multi-channel approach to marketing, events and subject matter expertise?

Poll: Growth Mindset

A growth mindset can be a powerful cultural advantage for personal and professional development. A solid start incorporates an organization’s strategy, progress measures, and the ability to perform the necessary operations required to move projects or people forward. When a team or individual better understands how their contributions impact the organization’s work, growth happens.

Poll: Marketing Your Marketing

Associations have long-used thoughtful marketing approaches to grow membership, position education, or drive event attendance. Behind most successful products is a successful marketing strategy. How do your non-dues activities stack up?

Poll: Are your non-dues programs valued inside and out?

The way organizations sell has changed forever as a result of the pandemic. More members and clients are looking for sales teams to help guide them through a process while providing insight or challenging their held presumptions about your membership, subscriptions, events and partnerships.

Poll: Are Your Metrics Improving Revenue Health?

There is an adage in many business environments that shares “sales is a numbers game”. This certainly holds true for teams working to meet attendee, membership or non-dues revenue goals. Take this one question poll to see how your organization compares to others when it comes to tracking metrics.

Poll: Addressing Event Risk for Your Sponsors

As associations return to events for 2021 and beyond, every audience is dealing with a variety of unkowns that are likely delaying or discontinuing sponsor investment. Which risk factor has had the greatest impact on your team’s ability to close sponsor revenue now?

Association Leadership Tips the Scales for Sales

The way organizations sell has changed forever as a result of the pandemic. More members and clients are looking for sales teams to help guide them through a process while providing insight or challenging their held presumptions about your membership, subscriptions, events and partnerships.

Poll: Client Communication Methods in 2021

A recent PAR peer meet-up explored client communication in the pandemic, offering many balanced channels and ideas on social, meetings, and other association tent poles throughout the year. Which method has been best for connecting with your clients?