Swapcard PARtner

Towson, MD, June 18, 2026 — Professionals for Association Revenue (PAR) announces Swapcard as its newest Pathway PARtner, strengthening PAR’s commitment to providing innovative solutions that help association professionals maximize event engagement, exhibitor value, and revenue opportunities.

As part of the partnership, Swapcard will serve as the official event app for PAR’s 2026 RevUP Summit Nov. 3-5 at the MGM National Harbor in Maryland.

Swapcard is the revenue-first intelligent event management platform built for associations, trade show organizations, media companies, and conferences organizers. Swapcard unified the entire event lifecycle on a single intelligent platform, from registration to engagement and monetization, actively convening attendees into qualified exhibitor leads. With an intuitive interface, seamless integrations, and real-time analytics, Swapcard helps organizers streamline operations, prove exhibitor ROI, and unlock new revenue streams.

“PAR is focused on connecting association professionals with forward-thinking partners that help elevate the business of events and engagement,” says Sean Soth, founder of PAR. “Swapcard’s approach to networking, exhibitor engagement, and event technology aligns closely with the goals of our community and the future of association events.”

PAR’s annual RevUP Summit brings together association revenue leaders, business development professionals, industry partners, and event strategists for collaborative discussions focused on innovation, growth, sponsorship, partnerships, and revenue generation across the association industry.

As the official app provider, Swapcard will power attendee networking, event communication, scheduling, exhibitor engagement, and on-site interaction throughout the summit.

“We are thrilled to partner with PAR in support of the RevUP Summit experience for all PAR members,” says Carlos Araujo, vice president of marketing at Swapcard. “Associations today are seeking smarter, more intentional ways to connect attendees while delivering measurable value to exhibitors and sponsors. At Swapcard, we are proud to support that mission — because when meaningful connections are made, sponsor ROI follows, and associations are better positioned to drive sustainable revenue growth.”

The Pathway PARtner program connects PAR members with trusted organizations that support innovation, education, technology, and business growth across the association revenue profession.

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About Professionals for Association Revenue: PAR is pioneering the home for association business development. With a membership that includes experienced experts from within the association community, PAR offers opportunities, strategies, and techniques in revenue generation that lead to better business outcomes for associations. Learn more about membership for your association at mypar.org. Learn more about the 2026 RevUP Summit at mypar.org/revup-summit.

About Swapcard: Swapcard is the revenue-first intelligent event management platform built for associations, trade show organizations, media companies, and conference organizers. Swapcard unifies the entire event lifecycle on a single intelligent platform, from registration to engagement and monetization, actively converting attendees into qualified exhibitor leads. With an intuitive interface, seamless integrations, and real-time analytics, Swapcard helps organizers streamline operations, prove exhibitor ROI, and unlock new revenue streams. Trusted by global leaders such as Informa, Clarion, NAVC, IAAPA, and Koelnmesse, Swapcard has powered more than 15,000 trade shows, exhibitions, and conferences worldwide, transforming event technology from a cost center into a strategic, data-driven revenue engine.

 

Contact Information

Brian Egan, Education Lead
Professionals for Association Revenue (PAR)
brian.egan@mypar.org
myPAR.org