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PAR Announces CredSpark as Latest Pathway PARtnership Member to Elevate Association Engagement and Revenue Growth

Towson, MD, March 18 — Professionals for Association Revenue, a leader in advancing association sustainability and business development excellence, is proud to announce that CredSpark has joined as a Pathway PARtner — premier members aligned with PAR’s mission to help associations accelerate revenue strategies and deepen member engagement.

CredSpark is a New York City–based member engagement and insight provider that helps associations create compelling interactive experiences that spark audience engagement, generate actionable data, increase non-dues revenue, and improve the ROI of association events, learning programs and products, sponsorships, and more. Its intuitive, no-code tools and features allow teams to easily create quizzes, surveys, assessments, games, and personalized recommendations within minutes. CredSpark has more than a decade of experience helping associations create new revenue opportunities while strengthening connections with their brands and effectively showcasing the value that they offer members.

“Associations today face mounting pressure to innovate how they connect with members, capture their attention, and demonstrate measurable value,” said Lev Kaye, CEO and Founder of CredSpark. “We’re thrilled to partner with PAR and bring proven interactive engagement strategies and solutions that help associations enrich members' experiences, gather meaningful insights, and grow sustainably.”

As part of the Pathway PARtnership, CredSpark will collaborate with PAR and its association clients to co-develop content, tools, and strategies that promote effective engagement models and revenue diversification — from sponsorship and non-dues revenue to deeper member insights and tailored programming.

“CredSpark’s focus on transforming content into interactive experiences is a powerful complement to PAR’s commitment to association sustainability,” says Sean Soth, founder of PAR. “Its expertise in audience engagement and data-driven insight will be a tremendous asset to our members as they rethink engagement and expand revenue beyond traditional streams.  We are excited to incorporate their ideas throughout the year and at both Association Business Week and RevUP.”

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About Professionals for Association Revenue: PAR is pioneering the home for association business development. With a membership that includes experienced experts from within the association community, PAR offers opportunities, strategies, and techniques in revenue generation that lead to better business outcomes for associations. Learn more about membership for your association at www.myPAR.org or register for the upcoming Association Business Week April 28-30, 2026 at https://myPAR.org/association-business-week/.

About CredSpark: CredSpark helps associations and nonprofits create compelling, interactive experiences that engage audiences, generate actionable data and insights, personalize audience experiences, and grow membership. CredSpark enables clients to quickly and easily deploy data-generating experiences that captivate audiences and build deeper relationships with their brands.

Contact Information
Brian Egan, Education Lead
Professionals for Association Revenue (PAR)
brian.egan@mypar.org
myPAR.org