Associations are not lacking ideas, but without a strategic approach to selecting the right solutions to the right problems associations are wasting time and resources on the wrong ideas. That's where the lean startup methodology may be able to help.

At root, the lean startup method is a framework for innovation that leads to the development or reinvention of programs, products, and services. Like any framework, it does not just magically work. Organizations seeking to adopt the lean startup method must invest time and resources learning how it works, applying it, and evaluating outcomes.

Explore this 28-page white paper explaining the lean startup approach, including multiple association case studies showing it in action.

Contributed by: Elizabeth Engel | Spark Consulting

Download

NOTE: You have been given access to this document by permission from a fellow PAR member. Please do not copy, distribute or reproduce any part of this content without explicit permission from the copyright owner. Doing so may result in legal consequences and a violation of intellectual property rights.