Striking the Balance: Navigating Corporate Partnerships in the Intersection of C3 and C6 Initiatives
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As a mission-driven organization focused on the funds that drive your mission and the business outcomes that support that work, how does an organization achieve that delicate equilibrium in corporate partnerships within both 501(c)(3) and 501(c)(6) initiatives? Association leaders with revenue responsibility across both c3 and c6 ventures bring their insights and acumen to this discussion, from managing diverse initiatives and balancing financial support while aligning to the goals of non-profit and trade association structures.
Ty Johnson
Chief Operating Officer
Ty Johnson is the Chief Operating Officer at the Infectious Diseases Society of America. In this role, Johnson provides operational leadership to achieve IDSA’s strategic priorities, particularly in the areas of marketing, communications, digital and IT strategy, project and grant management, finance, and contracts. Johnson is also responsible for driving non-dues related revenue, business development strategy and the Society’s philanthropic arm, the IDSA Foundation.
Lori Zoss Kraska, MBA, CFRE
Founder/Chief Principal
Lori Zoss Kraska, MBA, CFRE is the Founder and Chief Principal of Growth Owl, LLC and author of The Boardroom Playbook. She’s a recognized leading expert in generating corporate sponsorship support from Fortune 1000 companies on behalf of associations, nonprofits and other purpose-driven organizations throughout the United States. Lori has earned a reputation for establishing pathways quickly to help clients exceed revenue/fundraising goals via corporate sponsorship. She also specializes in facilitating high-impact corporate sponsorship training both in person and online. She’s regularly called upon by association and nonprofit leaders to work with them one-on-one in developing their mindset and message for successfully engaging with C-suite decision makers.
Before starting Growth Owl, LLC in 2018, Lori held key leadership and corporate sponsorship positions within PBS/NPR (station groups), DAC Group, I Heart Media, and University of Phoenix.
Lori speaks at national conferences and facilitates workshops on all aspects of generating corporate sponsorship–from the mental to the message and to the motion. She’s been a featured speaker at Non Dues a Palooza as well as a part of their expert series. She’s also been a featured guest on a variety of national podcasts to discuss her best-practice processes as well as her success.
She earned her MBA in Systems Management from Baldwin Wallace University and earned her Certified Fund Raising Executive (CFRE) certification by the American National Accreditation Board (ANAB).
Lori resides in the Cleveland, OH area with her husband and two rescue dogs.
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