Join the PAR community at RevUP 2025 and discover fresh strategies to boost your association’s revenue and impact. Designed for C-suite executives, non-dues revenue teams, event and membership leaders, marketers, and program innovators—this summit is your roadmap to smarter business outcomes.
Connect, learn, and take care of business—together.
"This was one of the best conferences I've ever attended: excellent sessions and speakers and a very welcoming, inclusive community!"
2024 RevUP Attendee
"This event is an absolute must for executive directors, development professionals, and sales professionals working within associations and professional societies."
Andre Williams
ASTCT
"The PAR team set the gold standard with unmatched attentiveness to attendees and exhibitors while providing a seamless blend of valuable education and networking. Truly an exceptional event."
Bill Sheehan
"[The RevUP keynote was] one of the best sessions I’ve experienced in a long time. Superb and impactful, I’m bringing back five pages of notes."
Anothony Simone
Bill of Rights Institute
"There’s really nothing more special than getting to be among “your people, your tribe” at a gathering where everyone knows your professional trials, tribulations and also celebrates your same successes."
Kathy Bradley, CAE
NRECA
LEAD
Empower your team and enhance your programs to drive sustainable revenue growth and organizational strength.
LEARN
Discover innovative approaches that balance mission-driven purpose with effective revenue expansion.
EARN
Explore actionable strategies and tactics designed to boost your association’s financial performance and resilience.
Level Up Your Learning With Pre-Event Workshops
Join the Pre-event: Leading Learning @ RevUP, Nov 4
Expert insights and peer learning to help you grow your learning business revenue.
Bridging Profit and Purpose: Ten Things Revenue People Need to Know About Product
Facilitator: James Young, The Product Community
Press Release: Society of Critical Care Medicine Honored with 2025 Pierre Award for Advancing ICU Care
The Society of Critical Care Medicine (SCCM) has been awarded the esteemed 2025 Pierre Award, recognizing its groundbreaking ICU Centers of Excellence (COE) program, which is transforming patient care and collaboration in Intensive Care Units worldwide.
Map Your Attendee Journey at the RevUP Summit
Do you identify more as a strategic architect, revenue innovator, or experience designer? Whatever your association focus, utilize the guide below to get the most out of the upcoming sold out RevUP Summit.
The Change Leadership Q&A Every Association Executive Should Read
Discover why association change initiatives fail and how leaders can succeed. Rhonda Payne, CAE shares insights on change leadership, self-assessment, and turning resistance into momentum.
Press Release: 2025 Pierre Award Finalists Announced
The Professionals for Association Revenue (PAR) announces the 2025 finalists of the Pierre Award, recognizing the power of associations to enact impactful change within an industry through advancements in association business.
ANNAPOLIS, MD
November 4-6, 2025
RevUP 2025: Taking Care of Business
Step into RevUP 2025 and join the PAR community as we explore innovative ways to grow your association’s revenue and strengthen business outcomes. This year’s theme, “Taking Care of Business,” focuses on practical strategies—from expanding non-dues revenue and leveraging data to embracing new technologies and global opportunities.
Whether you’re a C-suite executive, part of a non-dues revenue team, or lead events, membership, marketing, or education programs, RevUP offers actionable insights and peer connections to help you drive real results.
Who Should Attend?
If you’re ready to roll up your sleeves and take care of business, RevUP is the summit for you:
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C-suite executives
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Non-dues revenue and business development teams
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Events and membership leaders
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Marketing and communications professionals
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Programs and education innovators
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Anyone who shapes the future and financial health of your association
Whether you’re looking to diversify revenue, boost member engagement, or future-proof your organization, RevUP 2025 is your launchpad. Let’s get down to business—together.