Revenue Excellence for Association Teams
Gold‑standard ideas, disciplined strategies, and premium connections for revenue‑driven associations
RevUP Summit is where association leaders and revenue producers do the real work of revenue excellence—designing stronger business models, deepening member relevance, and driving results that last.
You’ll plug into a close‑knit revenue community, work through practical strategies you can implement immediately, and leave with renewed confidence in your association’s revenue future.
NATIONAL HARBOR
November 3-5, 2026
For Revenue-Driven Association Teams
RevUP 2026 is built for association executives and revenue producers who are ready to experiment, test, and build what’s next in their business model. The ideal RevUP attendee:
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Is open to innovation and bold moves (and the small, scrappy wins) in packaging, pricing, and program design
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Wants concrete tools—scorecards, worksheets, competency assessments, and real-world case studies they can plug directly into their association’s revenue strategy
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Is curious about AI and agentic AI for prospecting and funnel management, whether they’re just getting started or already experimenting
ON THE MAIN STAGE
From Stakes to Strength: The Membership Tipping Point
The membership model is at a tipping point—and the next move is yours. Phil Putnam delivers a keynote built for association leaders ready to turn rising stakes into strategic strength. Learn how to engage today’s multigenerational workforce, future-proof your membership model, and lead with intention—not uncertainty.
The Revenue Trust Gap: Why Skepticism Is Rising—and How to Fix It
Trust isn’t gone—but it’s no longer enough. Henna Pryor unpacks the growing “revenue trust gap” and why strong relationships don’t always translate into renewals, revenue, or engagement. Walk away with practical strategies to align your messaging, strengthen buying signals, and convert credibility into real results in a more skeptical market.
What Association Leaders Are Saying About RevUP
"The PAR team set the gold standard with unmatched attentiveness to attendees and exhibitors while providing a seamless blend of valuable education and networking. Truly an exceptional event."
Bill Sheehan
I wish PAR was here earlier in my career, but I’m glad it’s here now.
John Bacon
ASAE
"There’s really nothing more special than getting to be among “your people, your tribe” at a gathering where everyone knows your professional trials, tribulations and also celebrates your same successes."
Kathy Bradley, CAE
NRECA
The thing I really have enjoyed so much about PAR is that the conversations aren't just tied to money, it's tied to all of the pieces that connect to money.
Tara Puckey
Radio Television Digital News Association
Attending as a team allows us to experience the sessions from different perspectives, spark fresh ideas, and return home aligned on opportunities we can put into action.
Leslie Katz
American Speech-Language-Hearing Association
"This event is an absolute must for executive directors, development professionals, and sales professionals working within associations and professional societies."
Andre Williams
ASTCT
"[The RevUP keynote was] one of the best sessions I’ve experienced in a long time. Superb and impactful, I’m bringing back five pages of notes."
Anothony Simone
Bill of Rights Institute
LEAD
Empower your team and enhance your programs to drive sustainable revenue growth and organizational strength.
LEARN
Discover innovative approaches that balance mission-driven purpose with effective revenue expansion.
EARN
Explore actionable strategies and tactics designed to boost your association’s financial performance and resilience.
Press Release: 2024 Pierre Award Finalists Announced
The Professionals for Association Revenue (PAR) announces the 2024 finalists of the Pierre Award, recognizing the power of associations to enact impactful change within an industry through advancements in association business.
RevUP 2024: The Future of Association Revenue
What must be true for our associations to thrive? That is the question association professionals will gather to answer at RevUP 2024. A distinguished panel of association executives will lead the conversation, working alongside attendees. Together, they will identify the key components necessary to build a culture where business and association revenue generation are strategically valued and prioritized.
Leveraging Technology To Boost Non-Dues Revenue
From digital content monetization to AI-powered personalization, associations are leveraging technology to boost non-dues revenue while simultaneously decreasing staff time and improving processes. Recognizing the importance of technology in non-dues revenue strategies, the Professionals for Association Revenue (PAR) will feature this topic prominently at the third annual RevUP Summit.
3 Associations Show Why Non-Dues Revenue Is Crucial for Association Sustainability
By now, associations understand that non-dues revenue plays a critical role in maintaining their financial health. This financial strength is not just about keeping the…