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The Membership Tipping Point
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JUST ANNOUNCED
From Stakes to Strength: The Membership Tipping Point
The membership model is at a tipping point—and the next move is yours. At RevUP 2026, workforce strategist Phil Putnam delivers a keynote built for association leaders ready to turn rising stakes into strategic strength. Learn how to engage today’s multigenerational workforce, future-proof your membership model, and lead with intention—not uncertainty.
Revenue Excellence for Association Teams
Gold‑standard ideas, disciplined strategies, and premium connections for revenue‑driven associations
RevUP Summit 2026 is where association leaders and revenue producers come together to sharpen revenue excellence—building stronger business models, deeper member relevance, and measurable results that last. You’ll plug into an energetic, close-knit community, gain practical strategies you can implement immediately, and return home with renewed confidence in your association’s revenue future.
LEAD
Empower your team and enhance your programs to drive sustainable revenue growth and organizational strength.
LEARN
Discover innovative approaches that balance mission-driven purpose with effective revenue expansion.
EARN
Explore actionable strategies and tactics designed to boost your association’s financial performance and resilience.
A Look Back at RevUP 2025
What Revenue Leaders Are Saying
"The PAR team set the gold standard with unmatched attentiveness to attendees and exhibitors while providing a seamless blend of valuable education and networking. Truly an exceptional event."
Bill Sheehan
"There’s really nothing more special than getting to be among “your people, your tribe” at a gathering where everyone knows your professional trials, tribulations and also celebrates your same successes."
Kathy Bradley, CAE
NRECA
"This event is an absolute must for executive directors, development professionals, and sales professionals working within associations and professional societies."
Andre Williams
ASTCT
"This was one of the best conferences I've ever attended: excellent sessions and speakers and a very welcoming, inclusive community!"
2024 RevUP Attendee
"[The RevUP keynote was] one of the best sessions I’ve experienced in a long time. Superb and impactful, I’m bringing back five pages of notes."
Anothony Simone
Bill of Rights Institute
Press Release: 2024 Pierre Award Finalists Announced
The Professionals for Association Revenue (PAR) announces the 2024 finalists of the Pierre Award, recognizing the power of associations to enact impactful change within an industry through advancements in association business.
RevUP 2024: The Future of Association Revenue
What must be true for our associations to thrive? That is the question association professionals will gather to answer at RevUP 2024. A distinguished panel of association executives will lead the conversation, working alongside attendees. Together, they will identify the key components necessary to build a culture where business and association revenue generation are strategically valued and prioritized.
Leveraging Technology To Boost Non-Dues Revenue
From digital content monetization to AI-powered personalization, associations are leveraging technology to boost non-dues revenue while simultaneously decreasing staff time and improving processes. Recognizing the importance of technology in non-dues revenue strategies, the Professionals for Association Revenue (PAR) will feature this topic prominently at the third annual RevUP Summit.
3 Associations Show Why Non-Dues Revenue Is Crucial for Association Sustainability
By now, associations understand that non-dues revenue plays a critical role in maintaining their financial health. This financial strength is not just about keeping the…